Archives tagged: Nokia
I recently fielded a question from a former client who was looking for advice on how to raise the price of a…
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Between the highest- and the lowest-priced products, other products will be positioned. A plethora of product positions in price and benefits should be considered the norm as an industry moves from introduction, through growth, and into maturity.
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Another argument against the planned obsolescence argument is that Apple is not so much trying to convert its existing users to the newer models, but that its innovation is superior to the competion and users of other products should switch to the iPhone.
More Innovation is clearly on many corporate agendas. And it is not surprising. Companies don’t grow by cost cutting alone. They grow through innovation. But how? And what are the implications of this innovation driven agenda?
More After Samsung’s chairman, Lee Kun-hee, created a $288 billion giant that according to the Times is “among the most profitable in the world, he sent a message to his 470,000 employees: “You must do better.” What prompts this unrest?
More On 1 January 2014, 12 states raised their minimum wages, making 21 states in total that have a minimum wage above the federal rate. What is the effect of this increase in minimum wage rates on pricing?
More In Freshman Land, economic price optimization can be done with simple models and equations. But Freshman Land doesn’t reflect reality, and hence we have to move to the next level. We have to have the right mental model of demand.
More A number of years ago, I was contacted by an attorney who was representing an inventor. It seemed that inventor had created a universal cap for an automotive water heater. This cap could work as a replacement for any water heater.Like most inventors, this one happened to be mentally long on technical expertise and mentally short on the realities of the marketplace. Also, like many investors he was working on a shoe-string.
More The turbulent decade that is about to end can best be seen in the values and ranking of brands through the 10 year period. While most brands continue to hold their rankings in the annual Business Week/Interbrand annual ratings, there have been some notable exceptions and these newcomers and departers tell the story of the decade.
More Recent issues of the New York Times and Wall Street Journal have been particularly rich in their commentaries of heretofore magnificent corporations who have fallen on hard times. In particular: Toyota, Palm and Blockbuster. ?
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