Archives tagged: product development

Developing Products and Pricing Strategy In Tandem

By Nathan L. Phipps May 24, 2019

The keynotes and breakouts were top-notch, covering everything from practical application of the Pareto principle to pricing, to harnessing the power of behavioral pricing. However, one of the breakouts that really captured my attention was by Jennifer Swain, the Head of Technology Practice at Fuld+Company.

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Design Thinking and Corporate Strategy

By Nathan L. Phipps April 30, 2019

Design thinking is a problem-solving approach that uses a repeatable, iterative, and collaborative process to systematically find human-centered solutions that may not be obvious at the onset of the process. Design thinking has been applied to everything from product development, to creating a business model for selling solar panels in Africa or operating Airbnb.

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When Price Doesn’t Matter

By Kyle T. Westra March 26, 2018

If you find yourself in this situation, reducing price can help to clear existing inventory but it will not solve the fundamental problem of lacking a product that people want. Better to preserve what profits you can and invest them into developing a product that addresses a customer need.

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The Process for Pricing Innovation

By Tim J. Smith, PhD February 23, 2018

A good pricing decision is two-fold: One defines an aspirational list price and a commercial policy that deducts from this list price known discounts, which lead to the expected target prices by customer segment and perhaps channel.

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Strategic Movements: October 2017

By Tim J. Smith, PhD October 18, 2017

Sonos Inc. felt the heat of Amazon’s Alexa in the in-home wireless sound movement.  What to do?  If you can’t beat them, join them.  Working with Amazon, Alphabet, and Apple, Sonos is planning to make smart speakers for all of them.  Smart move Sonos for the increasing Smart Home.

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