Archives tagged: retail
Declining profits and hammered by investors, Best Buy and J.C. Penney are having a tough go. Some seem to believe traditional brick and mortar retailers are circling the drain as US consumers switch to online channels. But take a deeper look, and you will find that both show promise.
More How did Monsanto address the expiration of their patent on glyphosate and the entrance of Chinese competitors? What were the results of their actions?
More What secrets can we gain from Bezos, Jobs, Zuckerberg, Mackey, Kelleher, and Walton? Examine Fortune’s 12 greatest entrepreneurs of our time.
More Is pricing out of touch with the market? Are salespeople frittering away profits? Are these two groups really at war with each other? Or, are they aiming for the same goal but language differences are preventing proper teamwork? Let’s review SPIN Selling from a pricing perspective.
More The transformation from ultra-cheap Lucky Goldstar to upscale LG Electronics has been nothing short of remarkable. Credit goes to Michael Ahn, who guided the branding effort for LG Electronics North America before stepping down as the Group’s president and CEO in 2010.
More Sitting atop an old bushel basket, the aroma of aged tobacco wafting through the air, and the loud jumbled racket of an auctioneer rattling off lot prices, was the recollection of my first auction experience. Reminiscing over nostalgic memories of accompanying my grandfather to the American Tobacco Company sale in Reidsville, NC, at the ripe age of 6 years old will be forever engrained in my mind. Not until a graduate school game theory class evoked my long lost love of auctions, did I start thinking about the efficacy of auction marketplaces allocating resources among consumers.
More What do Eastman Kodak, Sears Roebucks, K-Mart and American Airlines have in common? They are all U.S. corporate icons on the verge of implosion and each one of these likely failures is through a fault of corporate marketing management. The rules for marketing are pretty simple. So what is “marketing?”
More During October, I had the distinct pleasure of attending the BAI Retail Delivery Summit 2011 and the 3rd Mobile Contactless Payment Innovations Summit. These shows discussed various aspects of banking and payment convergence with digital mobile devices. The majority of the presenters focused on the technology and near field communications issues. But there were a few speakers who had different perspectives.
More Groupon has shown the world a new way to do coupon promotions, but is it any better than traditional couponing? In this article, provide an academically proven and industry best-practice approach for evaluating coupon promotions, be it Groupon or any other type of couponing.
More Last year, a Malaysian executive told me that she must compete on price because Malaysians only buy on price. This year, an Indian executive told me that he only sells commodities because that’s what his nation buys. On both occasions, I countered with a strong push to find ways of meeting their customer’s needs better to reduce downward price pressures associated with selling commodities.
More