Archives tagged: retail

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Empathy – The Missing Element in Relationship Marketing

By James T. Berger January 3, 2009

In this winter of our discontent, where survival seems to be what everybody’s trying to do, it seems remarkable that for lack of empathy – people and companies are jeopardizing valuable relationships. One wonders if it’s simply lack of feeling, plain stupidity or incredible arrogance.

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OPEC Loss is Grocers’ Gain: Precima National Survey Shows Grocery Store Is Most Likely Place for Americans to Spend Savings from the Pump

By Tim J. Smith, PhD January 3, 2009

Groceries are the top item on which U.S. consumers are spending their savings from lower gas prices, ahead of putting the money in savings, holiday gift buying and paying off credit cards, according to the results of nationwide research from retail analytics firm Precima.

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Musings from a Marketer On the Economic Crisis

By James T. Berger December 1, 2008

While I never lived through the Great Depression, I studied it.  If you are looking for parallels between then and now, there…

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The Role of the Customer in Turnarounds: 3 Paths Out of Distress

By Tim J. Smith, PhD September 1, 2008

The world of turnarounds is one of extremes. At one end of the spectrum are the salvage operations where wrecked businesses are…

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Telecomeuppance: Telecoms Impending Brand Turmoil

By Tim J. Smith, PhD November 1, 2007

Try this thought experiment. You are the CMO for a top telco. Your company’s portfolio includes the expected assortment of wireless and…

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Strategic Implications of Leegin Price Floor Ruling

By Tim J. Smith, PhD August 1, 2007

In a landmark case, the US Supreme Court removed a barrier to vertical price floors in a 5-4 ruling on Leegin v.…

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Price Adjustments to New Information: Sony PS3

By Tim J. Smith, PhD August 1, 2007

With experience, professional pricers instinctively learn to laud price increases and denigrate price decreases.  Sometimes though, it is a good idea to…

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Is GM Really Focused on Value or Low Prices?

By Tim J. Smith, PhD April 1, 2007

Is GM reverting to MSRPs and high promotional discounts, or is it serious about its strategy to focus on value?  We put…

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Pricing for Volume Is Just Hard to Justify

By Tim J. Smith, PhD April 1, 2007

Complimentary analysis spreadsheet provided courtesy of the Wiglaf Journal. At a fast-growing entrepreneurial firm last month, I found myself casually drifting into…

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Bad Prices Kill, Good Prices Sustain. Learn it or Bleed.

By Tim J. Smith, PhD February 1, 2007

Novices to marketing often think that cutting prices to grow market share is a sound strategy. Somewhere between high school and the…

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