Archives tagged: tariffs

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American…

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關稅上升,企業該擔心的是成本,還是價值?

By Yuhung S. Shen March 12, 2025

許多台灣企業習慣用成本定價(cost-plus pricing)來決定售價,所以當川普加關稅時,大家第一反應是:「成本上升,消費者會受害。」但事實上,消費者不會管你的成本,他們只在乎這個價格值不值得買。   當 iPhone 賣 3 萬元時,你會去計算它的生產成本嗎?不會。你只會考慮:   ✅ 這支手機值不值得 3 萬? ✅ 我該選別的品牌嗎? ✅ 或者乾脆不換手機?   同樣的,如果你的產品因為關稅提高而漲價,消費者不會無條件吸收這個成本,他們只會轉向競品或替代品。   重點不是控制成本,而是提升價值  …

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The Tariff Tightrope: Balancing Trade Policies with Business Realities

By Özlem Elgün Tillman February 7, 2025

Picture this: the U.S. just rolled out a fresh batch of tariffs, and businesses are scrambling to figure out what it means…

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Strategic Movements: August 2019

By Tim J. Smith, PhD August 16, 2019

Online Grocer Pricing Thrive Market requires a $60 annual fee and offers free shipping for orders over $49. Public Goods requires a…

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Strategic Movements: June 2019

By Tim J. Smith, PhD June 17, 2019

Honey Demand Up, Supply Constant.  Prices? Demand for honey has increased as people perceive it as a healthy alternative to sucrose and…

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Strategic Movements: May 2019

By Tim J. Smith, PhD May 24, 2019

Tesla Model 3 sales volume underwhelmed expectations in Mid-April. SpaceX capsule was damaged in weekend engine tests, spewing smoke.  How to respond?  Elon Musk touted the future of self-driving cars and his strategy for deploying them.  If the truth is unpleasant yet you have fan followers, can he simply change the narrative by talking about a brighter future, again?

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Strategic Movements: March 2019

By Tim J. Smith, PhD March 24, 2019

I know Elon Musk is a Silicon Valley type person, but is he being rational with distribution and price? Tesla announced in late February a plan to end all physical dealerships and move to an online-only distribution. Their justification: to reduce vehicle price to the mythical $35,000. Is this smart?

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Strategic Movements: January 2019

By Tim J. Smith, PhD January 30, 2019

MoviePass pays theatres for each visit by a patron. Simply, it’s poor thinking on MoviePass’s part. Pricing Strategy, Chapters 12 and 13 would have told them this was poor thinking. Too caught up in Lemming Thinking on e-subscription services.

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Federal Court v. Apple on Tying Arrangements

By Tim J. Smith, PhD December 31, 2018

As of November 27, 2018, the Supreme Court is determining whether a group of consumers have standing to sue Apple Inc. over the way they manage iPhone apps (1). The probability of this suit being adjudicated by the Supreme Court is definitely non-zero.

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Strategic Movements: November 2018

By Tim J. Smith, PhD November 30, 2018

While specifics are not clear, the Swedish company Electrolux is noted to have raised U.S. prices by 10%, and is suspected to be seeking a further 4% price increase in early Q1 2019.

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