Archives tagged: Tesla

What are “Ironclad” Brands and How to Maintain Them

Polarization of Politics Having an Effect on Brand Management

By James T. Berger August 23, 2018

Trump has an ultra-loyal 35-40% of the electorate who will follow him anywhere. On the other hand, the anti-Trumpers have an equal or greater percentage of the population that feels exactly the opposite.


Strategic Movements: January 2017

By Tim J. Smith, PhD January 3, 2017

“Discounting becomes a drug that is hard to get off, and creates this basis for consumer to not trust regular prices,” Uri Minkoff.

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Immigrants Fueling American Entrepreneurial Successes

By James T. Berger September 1, 2016

In “Immigration and Entrepreneurship” in the New York Times (July 1, 2013), author Catherine Rampell writes: “One of the key economic arguments underpinning the immigration overhaul is that immigrants create jobs — not only because they spend money, but because they tend to be unusually entrepreneurial and innovative and so create job opportunities for the people around them.”

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Tesla’s Software Upsell

By Kyle T. Westra July 3, 2016

What Tesla has changed for the automotive industry is now that upselling process can continue long after the purchase of the vehicle. If you buy a S60 then get a better-paying job with a longer commute, you can choose to upgrade with essentially no additional cost to serve for Tesla. And spacing out the payments for the vehicle and later the capacity may make the original vehicle purchase more palatable for the consumer.