Archives tagged: Toyota
Why do firms exist? Why should society allow corporations to exist? What moral reason should we, as a society, allow firms to exist? At the most fundamental level, the Occupy movement is asking this question. Shouldn’t we be addressing this?
More The turbulent decade that is about to end can best be seen in the values and ranking of brands through the 10 year period. While most brands continue to hold their rankings in the annual Business Week/Interbrand annual ratings, there have been some notable exceptions and these newcomers and departers tell the story of the decade.
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“All I Really Need to Know I learned in Kindergarten.” Robert Fulghum “Say you’re sorry when you hurt someone.” Toyota should have…
More Toyota clearly belongs in the team picture of the worst of failures – and will probably pay dearly in the end. However, making the mistake is not the biggest problem , it is how the crisis is managed that transcends the crisis and transforms a mere crisis into a marketing disaster.
More Ah, March, we all get to be Irish for a day. “May the dust of your carriage blind the eyes of your…
More Recent issues of the New York Times and Wall Street Journal have been particularly rich in their commentaries of heretofore magnificent corporations who have fallen on hard times. In particular: Toyota, Palm and Blockbuster. ?
More If you want to see the winners and losers in the current economic downturn, look closely at the 2008 brand valuation numbers produced jointly by Interbrand and Business Week Magazine. Companies suffering on the stock exchange are also taking a beating the calculated value of their brands. Those in distressed industries that are holding their own in sales and profits are likewise holding their own in brand value. New growth companies are picking up the slack and are moving into ever higher positions on the brand valuation scale.
More The world of turnarounds is one of extremes. At one end of the spectrum are the salvage operations where wrecked businesses are…
More It’s time to play The Wiglaf Journal’s annual “Top 100 Brands” quiz. All information is generated by the annual Interbrand/Business Week report…
More John Quelch was one of ten marketing experts profiled in the 2007 book, Conversations with Marketing Masters, authored by Laura Mazur and…
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