Archives tagged: Toyota

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Is GM Being Vigilant in Transaction Price Management?

By Tim J. Smith, PhD September 1, 2007

It is said that the difference between an economist and a pit-trader is that the economist lets newspapers pile up on their…

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Is GM Really Focused on Value or Low Prices?

By Tim J. Smith, PhD April 1, 2007

Is GM reverting to MSRPs and high promotional discounts, or is it serious about its strategy to focus on value?  We put…

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The Wiglaf Brand Challenge:
How Well Do You Know Your Brands?

By James T. Berger December 1, 2006

Here’s a little quiz for all you Wiglaf Journal readers? Each year Interbrand and Business Week calculate the top 100 brands. See…

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Want To Be a Winner? Play Hardball

By James T. Berger May 1, 2006

When it comes to competitive advantage, “playing hardball is not an option, it is a requirement for winning,” according to George Stalk…

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