Archives tagged: Walmart

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Corporate Icons Falling Like House of Cards

By James T. Berger February 1, 2012

What do Eastman Kodak, Sears Roebucks, K-Mart and American Airlines have in common?  They are all U.S. corporate icons on the verge of implosion and each one of these likely failures is through a fault of corporate marketing management.  The rules for marketing are pretty simple.  So what is “marketing?”