Archives tagged: Walmart

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Another Wiglaf Journal Brand Valuation QUIZ

By James T. Berger February 7, 2017

Millward Brown’s brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand generates trust for a company, for its products, and for its services. The brands mentioned in the BrandZ top 100 list are the world’s most trusted.

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Strategic Movements: February 2017

By Tim J. Smith, PhD February 7, 2017

Dismal earnings have been reported at Macy’s, JC Penney, Kohl’s, Barnes & Noble, Sears, and many other retailers—countered by increase sales at Amazon.com. Even Walmart is investing in online capabilities, begging the question will all physical retail fail?  No.

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Brands Valuations Go Topsy-Turvy Over Last 10 Years

By James T. Berger October 6, 2015

Disputing the economic turbulence over the last decade, the BrandZ ratings show that most brand categories increased in value. Leaders were fast food and technology. Seven categories doubled their values—fast food, technology, beer, apparel, telecom, soft drink and retail.

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Why Retail Has Reached an “Inflexion Point”

By James T. Berger August 10, 2015

Alvarez says that if you have two or three mall anchors of tenants driving traffic, this affects the entire mall. This creates a domino effect that reached down into the community through the lowering of tax base. “One major trend that Retail Revolution (the book) points out is that retailers will reduce store count and also reduce the size of those locations as online commerce begins to satisfy more and more demand….”

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Will the Marketplace Adopt Apple Pay?

By James T. Berger November 24, 2014

Not all believe the market will adopt of Apple Pay. Read the academic reasons why Apply Pay falls short of a sure bet.

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Procter & Gamble Trumps Church & Dwight: An Example of the Customer Orientation Overtaking a Medieval Business Strategy

By Tim J. Smith, PhD April 30, 2013

CEOs Robert McDonald of P&G and James Craigie of Church & Dwight are facing off in the laundry soap business, and one of them is slinging mud. Recent executive comments and division performance reports highlight that the battle in the soap aisle isn’t just about soap, it’s about the fundamental purpose of businesses in competitive markets.

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Corporate Icons Falling Like House of Cards

By James T. Berger February 1, 2012

What do Eastman Kodak, Sears Roebucks, K-Mart and American Airlines have in common?  They are all U.S. corporate icons on the verge of implosion and each one of these likely failures is through a fault of corporate marketing management.  The rules for marketing are pretty simple.  So what is “marketing?”

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