Archives tagged: Wiglaf Pricing
We are certainly cursed to live in interesting times. While individuals, families, communities, and governments struggle to adjust to the realities of…
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This month, I am celebrating my 1-year anniversary at Wiglaf Pricing. It has been quite the year for me professionally. As a…
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I recently fielded a question from a former client who was looking for advice on how to raise the price of a…
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My book The New Invisible Hand will be released at the end of July. This book is for you if you’ve ever…
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Executive dashboards are valuable coordination tools. They help pricing teams communicate facts and identify areas deserving executive attention. This is demonstrably clear.…
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Traditionally, pricing is considered one of the Four Ps of Marketing, along with product, promotion, and place. But thinking about pricing as simply a subset of marketing is a mistake.
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My entrepreneurial endeavor is beginning to pay fruits, albeit 15 years after its founding. The path hasn’t been easy nor financially secure and I wouldn’t necessarily recommend it to anyone. But then again, successful entrepreneurs don’t always choose to be entrepreneurs.
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If you can successfully explain why implementing a value-based pricing strategy will be instrumental in moving your company towards their goals and targets, you should be in a pretty good position to get buy-ins.
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In this article I will review some of the issues engaged and practices suggested by different authors, and then offer the Half-Gains Double-Losses rule to define the capturable value from the economic value to customer and therefore drive a price recommendation for guiding the pricing decision.
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Consultancies, he says, are focusing on lowering costs rather than driving value. “In any industry, when the basis of competition becomes efficiency versus innovation and new solutions, disruption lies on the horizon.”Innovating the World of Management Consulting
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