Archives tagged: Wiglaf Pricing

How We’re Managing the Crisis

By Kyle T. Westra April 16, 2020

We are certainly cursed to live in interesting times. While individuals, families, communities, and governments struggle to adjust to the realities of…


Reflections After a Year at Wiglaf Pricing

By Nathan L. Phipps April 16, 2020

This month, I am celebrating my 1-year anniversary at Wiglaf Pricing. It has been quite the year for me professionally. As a…


How to Raise Prices

By Kyle T. Westra January 16, 2020

I recently fielded a question from a former client who was looking for advice on how to raise the price of a…

The New Invisible Hand: Five Revolutions in the Digital Economy

The New Invisible Hand

By Kyle T. Westra July 17, 2019

My book The New Invisible Hand will be released at the end of July. This book is for you if you’ve ever…

The profit revenue bridge for pricing analytics dashboards

Pricing Dashboard Design

By Tim J. Smith, PhD June 17, 2019

Executive dashboards are valuable coordination tools. They help pricing teams communicate facts and identify areas deserving executive attention. This is demonstrably clear.…


What I’ve Learned From Three Years in Pricing

By Kyle T. Westra August 23, 2018

Traditionally, pricing is considered one of the Four Ps of Marketing, along with product, promotion, and place. But thinking about pricing as simply a subset of marketing is a mistake.


Bootstrapped Entrepreneur: Learning from Errors at Every Stage

By Tim J. Smith, PhD April 26, 2018

My entrepreneurial endeavor is beginning to pay fruits, albeit 15 years after its founding. The path hasn’t been easy nor financially secure and I wouldn’t necessarily recommend it to anyone. But then again, successful entrepreneurs don’t always choose to be entrepreneurs.

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Changing of the Pricing Guards

By Mary DeBoni February 23, 2018

If you can successfully explain why implementing a value-based pricing strategy will be instrumental in moving your company towards their goals and targets, you should be in a pretty good position to get buy-ins.


Value on the Table vs. Capturable Value

By Tim J. Smith, PhD January 30, 2018

In this article I will review some of the issues engaged and practices suggested by different authors, and then offer the Half-Gains Double-Losses rule to define the capturable value from the economic value to customer and therefore drive a price recommendation for guiding the pricing decision.

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Innovating the World of Management Consulting

By Kyle T. Westra November 16, 2017

Consultancies, he says, are focusing on lowering costs rather than driving value. “In any industry, when the basis of competition becomes efficiency versus innovation and new solutions, disruption lies on the horizon.”Innovating the World of Management Consulting