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It is a simple fact: different customers will place different values on your offering. Some will greatly value your product or service…
More In an earlier edition of The Wiglaf Journal Bob Brill and Carmen Patti, of Patti and Brill LLC, discussed the key role…
More For many executives, the question of sales channel selection and management is framed as a question of determining the best means to…
More Securing initial investments for a new venture is an early hurdle for entrepreneurs. While most executives are delighted to receive a cash…
More In partnerships with utilities, MeterSmart provides commercial and industrial (C&I) submetering solutions through hardware and services. Born out of a project in…
More At what price should your product or service be sold? When releasing new products or services or reviewing existing practices, executives address…
More While getting a team of sales people to perform at their highest potential challenges every sales manager, some come closer to reaching…
More It has often been said that rising tides lift all ships, but what happens when the tide is going out? Will all…
More Lodestar Corporation’s products solve a highly complex business process for power suppliers and transmission and distribution companies. They have produced load and…
More If a pricing manager claims that a product could be sold for twice the price of your competitor’s or nearest substitute, most…
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