Archives
When prospects’ decision cycle elongates towards infinitum and the overall revenue stream turns into a trickle, many an executive has turned to…
More For many companies, the sales force is one of their most expensive human resource investments, with sales calls costing upwards of several…
More I have heard people say “Quality isn’t very important, just look at the software produced by Microsoft.” Well, how important is quality?…
More If at first you don’t succeed, try, try again. Buzzbait, a creative web design, development, and integration firm, has been repeatedly praised…
More An expected competitive advantage resulting from a new product improvement generates considerable excitement in your workplace. You share in the excitement but…
More In the past decade, we have continually heard selling messages focused on the provision of business value. But what is business value?…
More Business developers know the importance of relationship in winning and growing business. Even in IT, sales is still a people business and…
More Michael Porter, author of Competitive Advantage and father of the 5 Forces industry analysis, has said that there are three fundamental strategies…
More In his controversial new book “The Fall of Advertising and the Rise of PR,” marketing legend Al Ries argues that traditional advertising…
More Customers demand value. Customers want to be sure that when they buy a product or service they can use it and, in…
More