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For some, the COVID-19 pandemic presents business opportunities. For most, it creates a crisis. What should executives do with pricing during this…
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We are certainly cursed to live in interesting times. While individuals, families, communities, and governments struggle to adjust to the realities of…
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A noted Harvard Business School marketing professor has offered his insights on how to manage an organization during a health crisis, such…
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This month, I am celebrating my 1-year anniversary at Wiglaf Pricing. It has been quite the year for me professionally. As a…
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High Growth Billion Dollar Industry: Plant-Based Meat The plant-based meat market has grown to just under a billion dollars in sales for…
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If you’ve ever used a ride hailing app, chances are that at some point you’ve experienced a higher than expected fee. Surge…
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As our nation responds to the coronavirus situation, stories have spread about the behaviors of some profit-seekers. The New York Times reported…
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Who would have imagined, with the huge decline in retail and shopping center sales, that independent bookstores would be thriving? According to…
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Consumer packaged food giants Kellogg’s, Mondelez, Kraft Heinz, Nestle, and Unilever are facing a long-term trend challenge. At the low-end, increased competition…
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Pricing projects generally involve a high level of collaboration and coordination between numerous departments in an organization. At a minimum, representatives from…
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