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Confederate Statues A Symbol Of Old and Effective Marketing Plan

By James T. Berger June 17, 2020

As of this writing, some 114 statues of Confederate Civil War heroes and generals have been removed following the tragic death of…

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Price Gouging Blues

By Kyle T. Westra June 17, 2020

My colleague, Nathan L. Phipps, wrote an excellent overview of price gouging with regards to the COVID-19 pandemic. I tasked myself with…

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Strategic Movements: June 2020

By Tim J. Smith, PhD June 17, 2020

Meat Packers and US Antitrust The Justice Department has issued civil subpoenas to JBS, Tyson, Cargill, and National Beef Packing regarding beef…

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Spotify and streaming media pricing strategies

Does Spotify Deserve to be a Punching Bag?

By Kyle T. Westra May 15, 2020

Examining the role of streaming services in the music industry (and sharing a new recording). Spotify, the global leader in music streaming,…

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The short-term and long-term economic effects of COVID-19

Short- and Long-Term Effects of COVID-19 Pandemic

By James T. Berger May 15, 2020

While all the effects of the coronavirus pandemic are yet to be evaluated, one thing is sure: things will never be the…

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Pricing tools - the pricing waterfall is effective for detailed pricing strategy

Using Pricing Tools for Critical Conversations

By Nathan L. Phipps May 15, 2020

As pricing consultants, we spend a fair amount of time thinking about pricing tools. When discussing pricing topics with decision makers, pricing…

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Pandemic Price Response

By Tim J. Smith, PhD April 16, 2020

For some, the COVID-19 pandemic presents business opportunities.  For most, it creates a crisis.  What should executives do with pricing during this…

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How We’re Managing the Crisis

By Kyle T. Westra April 16, 2020

We are certainly cursed to live in interesting times. While individuals, families, communities, and governments struggle to adjust to the realities of…

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Harvard Professor Provides Insight On How to Manage During a Pandemic

By James T. Berger April 16, 2020

A noted Harvard Business School marketing professor has offered his insights on how to manage an organization during a health crisis, such…

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Reflections After a Year at Wiglaf Pricing

By Nathan L. Phipps April 16, 2020

This month, I am celebrating my 1-year anniversary at Wiglaf Pricing. It has been quite the year for me professionally. As a…

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