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Businesspeople are obsessed with efficiency. They want to know how to increase their throughput and productivity. Yet, too many executives forget that…
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A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…
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The incredibly wealthy and competent Michael Bloomberg has defied conventional wisdom with a remarkable marketing strategy. He has begun using his huge…
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I recently fielded a question from a former client who was looking for advice on how to raise the price of a…
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When executives direct their focus on pricing, they need analytical tools that enable them to quickly get a lay of the land…
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In pricing, what is the goal? Is it to increase profits, revenue, or some other newfound metric? It seems profit optimization is…
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Elon Musk Delivers Pleasant Surprise Tesla Inc. had record deliveries in Q3 2019 resulting in overall profits. Anticipated 2019 production is currently…
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Amazon is not the only internet giant that has dealt a severe blow to brick-and-mortar retailing. Another Internet retailer, Wayfair, Inc., has…
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Sun Tzu wrote that “The best victory is when the opponent surrenders of its own accord before there are any actual hostilities……
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The forward-thinking business world is united in the belief that meetings, by and large, are simply bad ideas. Bad meetings are the…
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