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(EDITOR’S NOTE: Mr. Berger is actively involved as an expert witness for trademark-related legal matters.) A trademark is any word, name, symbol,…
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Household Insecticide Pricing Raid, a household insecticide by S.C. Johnson & Son Inc. with roughly 50% U.S. market share, sells for $4.27…
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Executive dashboards are valuable coordination tools. They help pricing teams communicate facts and identify areas deserving executive attention. This is demonstrably clear.…
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Machine learning has become a very popular topic in recent years. However, I fear that most people hear “machine learning” and assume…
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In her new book, an experienced brand strategist identifies the essence of powerful brands and offers ways to maintain and strengthen them.…
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I was recently in Portland, Oregon for the first time, attending a business conference. The Digital Summit series brings together all manner…
More Honey Demand Up, Supply Constant. Prices? Demand for honey has increased as people perceive it as a healthy alternative to sucrose and…
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I know an old company that let market the price decide.
The market decision wiggled and ziggled but decided it did.
I don’t know why the company let the market decide.
I propose it will die.
Having value-creating channel partners is much better than the alternative. But even good partnerships carry risk. In the channel, one of those risks is that the partner becomes more powerful than the supplier.
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The biggest reason for the rise of the Internet survey is the demise of the other more established conventional methodologies. At the same time, the Internet continues to add new technological features that enhance its ability to reach populations and probe relevant target markets.
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