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“Tribalism,” that loaded word that has become a part of today’s political environment, has also entered the brand marketing world. The “tribes”…
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A major driver behind undertaking a pricing transformation effort is the acknowledgement that price negotiations both take too long and also lead…
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Online Grocer Pricing Thrive Market requires a $60 annual fee and offers free shipping for orders over $49. Public Goods requires a…
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Classical economics assumes that our rational self-interest will guide our decision making. The first part of that assumption, the “rational” part, was…
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For this month’s article, I offer an overview of a log-linear regression that I conducted for a client recently. While I find…
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My book The New Invisible Hand will be released at the end of July. This book is for you if you’ve ever…
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(EDITOR’S NOTE: Mr. Berger is actively involved as an expert witness for trademark-related legal matters.) A trademark is any word, name, symbol,…
More Household Insecticide Pricing Raid, a household insecticide by S.C. Johnson & Son Inc. with roughly 50% U.S. market share, sells for $4.27…
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Executive dashboards are valuable coordination tools. They help pricing teams communicate facts and identify areas deserving executive attention. This is demonstrably clear.…
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Machine learning has become a very popular topic in recent years. However, I fear that most people hear “machine learning” and assume…
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