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A Puzzlement – Why So Many Women Voted for Trump

By James T. Berger December 10, 2016

After so many derogatory remarks, the release of the hidden video tape and most importantly the opportunity of the election of the first American woman as President, why did so many women abandon Clinton in favor of Trump?

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Will PlayStation VR Succeed?

By Tim J. Smith, PhD November 1, 2016

Not that I can or am stating that everything Sony did was perfect. And I am definitely not stating that everyone will find Sony’s design tradeoffs to result in a good offering. But they did define their target market and product design requirements in such a manner broadly appearing to be compatible with a highly successful product, launch.

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Colombian Coffee and Flowers – How the Best Gets Exported

By Kyle T. Westra November 1, 2016

Colombians are correctly proud of their coffee and flowers, but at first it came as a surprise that Colombia may not always be the best place to buy Colombian agricultural goods. Much of their optimal produce is destined for export.

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Trump Will Be Forced to Reposition His Brand Post-Election

By James T. Berger November 1, 2016

As for his real estate properties, my advice would be to divest himself of all his upscale properties. The cash infusion this would generate would encourage Trump to develop a large chain of medium-priced hotels in smaller markets. They would cater to the Trump voting bloc, and could also be very profitable.

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Pricing Done Right – Events and Press Roundup

By Tim J. Smith, PhD October 5, 2016

September was an important month with the success of Pricing Done Right: The Pricing Framework Proven Successful by the World’s Most Profitable Companies. Check out some of the celebration and press below, and don’t forget to pick up your own copy!

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Price Transparency VS Pricing Transparency

By Kyle T. Westra October 5, 2016

For Amazon Web Services (AWS), on the other hand, while your final price depends on your usage, the pricing is transparent down to the hour. While you may not know the amount due ahead of time, you know exactly how they will arrive at that number.

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The Academic Research Disconnect

By James T. Berger October 5, 2016

“Most [business scholars] would agree that our primary duties include teaching our students and generating new knowledge in our research,” writes Toffel. “But the lack of practical relevance of much of our research might suggest that few of us also have the ambition to improve the decisions of the managers and policymakers whose actions we study.”

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Advertising’s Funny Balancing Act

By Lindsey Shaw October 5, 2016

From the Mountain Dew ‘Puppy Baby Monkey’ to Allstate Insurance and their beat up actor personifying a claim, right down to the Budweiser Frogs, the cast of characters making up a pseudo hall of fame for niche commercial campaigns could be growing at a rate that exceeds that of their intended revenue.

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What Exactly Is Target Transaction Pricing?

By Tim J. Smith, PhD September 1, 2016

Notice the deal specificity. Target prices are deal dependent. That means it can vary between customers and between selling opportunities with the same customer. Target prices may be customer dependent, product mix dependent, quantity dependent, promotional timing dependent, competitive situation dependent, or even cost dependent.

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You Get What You Pay For

By Kyle T. Westra September 1, 2016

One of the strongest arguments against advertising as the primary method of monetization is that you pay with your time and attention, which is a resource both finite and irreplaceable. Services like Spotify aggregate hundreds of labels on one easily accessible interface and payment system.

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