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How can a marketing campaign cater to individual personality types while adding brand loyalty and increasing customer engagement? Take a look at how Starbucks is managing.
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Consistently profitable decision-making isn’t based on luck. It isn’t based on being or having the smartest person on your team, either. It’s…
More How are leading companies getting pricing done? What kinds of challenges should the pricing function address? Who should be engaged, and with what sorts of tools and techniques? Find out more in this interview with an industry leader.
More We’ve explored what decoy pricing is and how to recognize it, now let’s get into how to do it profitably.
More “The brain is wider than the sky.” -Emily Dickinson Psychological pricing is effective. Even the most cautious brains take mental shortcuts to…
More How can counterintuitive pricing and bundling help make ear additional profit? Take a look at some successful tactical moves that accomplish just that.
More Frontier Airlines has announced a new price unbundling strategy. Does that make the firm the new Spirit Airlines? David Siegel, Frontier’s CEO, says no, but judge for yourself.
More Having a skilled, intelligent team that isn’t afraid to innovate against the grain is a thing that a great many firms either desire or value highly. So why did that work out so badly for J.C. Penney?
More In the pricing world we often preach that there is always some alternative for your product or service. But what about a product so new to the world it isn’t even of this world? Let’s explore.
More “Let X equal X”, Laurie Anderson, Big Science (1982). In search of the perfect… Wasabi Peas Steamed Peas Pea Puree Pea Gelato…
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