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我們經常會見到，財星五百等級的大公司，裏面會有價格分析專員（Pricing Professionals）往往是聘請10-20人來專門制定價格，折扣，優惠策略等等，但我們在普通的上市櫃公司或是中小企業內部，卻未必看得到甚至一位的Pricing Professional
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AutoZone, a multinational auto parts retailer, had a positive Q4 2023. Revenue rose 6.4% to $5.7 billion and earnings before interest and…
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Cintas, a uniform rental, facility services, first aid and safety services and products company, had a positive Q1 2024. Revenue rose 8.1%…
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Constellation Brands, a beverage alcohol company, had a positive Q2 2024. Revenue rose 6.6% to $3.1 billion and earnings before interest and…
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Intuit, a financial technology company marketing the Quickbooks, TurboTax, Mailchimp and CreditKarma brands, had a positive FY 2023. Revenue rose 13% to…
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當我們談到新產品定位的時候，第一時間想到的是，怎樣的產品價格策略才能順利的把產品引導進入市場？定的太高，擔心沒有讓產品測試市場的機會，定的過低，害怕是否會影響市場區隔以及品牌定位，若是設定的和現在市場上的主要產品差不多，則須考慮到消費者購買習慣，以及新產品之替換取代成本。
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Broadcom, a computer and telecommunications networking company, had a positive Q3 2023. Revenue rose 4.9% to $8.9 billion and earnings before interest…
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Carrier, primarily a multinational heating, ventilation, and air-conditioning (HVAC) company, had a challenging Q2 2023. Revenue rose 15% to $6.0 billion but…
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Hershey, a confectionery and snack company, had a strong Q2 2023. Revenue rose 4.9% to $2.5 billion and earnings before interest and…
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Medtronic, a global medical technology company, had a positive Q1 2024. Revenue rose 4.5% to $7.7 billion and earnings before interest and…
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