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Strategic Movements March 2023

By Tim J. Smith, PhD March 16, 2023

Applied Materials Pricing Spine-o-meter: 4 of 5 Vertebrae Applied Materials Inc., a global provider of equipment, services, and software for the manufacture…

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Streaming Services Continue to Battle

By Nathan L. Phipps March 16, 2023

As I reported back in November, strong competition between streaming services has forced innovation. The proliferation of streaming platforms in recent years…

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全球原料成本上漲,導致物價上漲的產業危機

By Yuhung S. Shen March 16, 2023

全球通膨造成了聯準會以及全球央行的不斷升息,為何全球央行要如此不厭其煩的對抗這隻通膨怪獸呢,答案當然是為了避免造成惡性通貨膨漲,貨幣惡性貶值,造成全面性的危機,然而在這樣的過程中,漲價仍然是不可避免的,尤其是全球情勢緊張(俄國烏克蘭為主因之一),造成的原物料短缺,又為此波物價上漲雪上加霜,這個是總體經濟環境的情況,而對個體個公司來說,又應該如何因應?

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Strategic Movements February 2023

By Tim J. Smith, PhD February 13, 2023

Oracle Corp. Pricing Spine-o-meter: 3 of 5 Vertebrae Oracle Corporation, a global database, enterprise software, and IT infrastructure provider, had a strong…

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Our February Chicagoland Pricing Professionals Network Lunch Event Was a Great Time for All!

By Nathan L. Phipps February 13, 2023

Over 40 attendees joined us on February 8th for our Chicagoland Pricing Professionals Network (CPPN) lunch event at the historic Union League…

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無差別價格戰,企業為何要打價格戰以及當年電信499之亂的啟發

By Yuhung S. Shen February 13, 2023

不曉得多少人還記得數年前電信業吃到飽499,導致排隊塞爆空前的盛況,剛開始是由一家電信業者開啟了吃到飽499的優惠,導致了幾乎所有電信業者的跟進,甚至不惜造成現有客戶抱怨(由於舊客戶是以更高的價格獲取相同的服務),也要參與這場價格戰爭,這究竟是為什麼呢,在什麼情況下會造成價格戰,又為何各家有一定要參戰的必要,今天就來與各位聊聊。

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Strategic Movements January 2023

By Tim J. Smith, PhD January 18, 2023

Penske Automotive Group Pricing Spine-o-meter: 2 of 5 Vertebrae Penske Automotive Group, a multinational firm with major operations in retail automotive and…

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Why Use a Commodity Index to Model Prices? Because Inflation

By Nathan L. Phipps January 18, 2023

The major story across global markets in recent years has been the increase in inflationary pressure across the board and the various…

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Strategic Movements December 2022

By Tim J. Smith, PhD December 12, 2022

TD Synnex Pricing Spine-o-meter: 1 of 5 Vertebrae TD Synnex, a global distributor of technology products from original equipment manufacturers, as well…

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當競爭對手漲價,我該怎麼辦,產品特性與定價策略的關聯?

By Yuhung S. Shen December 12, 2022

在這一波物價飛漲的現代,我們可以看到的是各行各業都在上漲,也許漲價已經成為一個消費者能接受的必然,然而,應該漲多少呢,有人會依照成本漲多少錢,價格就調整多少,也就是我們常看到的,吸收原物料漲幅,但是這樣一來,由於總價格上漲,而獲利數字卻不變,利潤的佔比可能就下降了。

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