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The current recession has been longer, deeper, and generally more damaging than any other since the great depression. As we move past the recessionary scramble to survive and into some semblance of a recovery, no intelligent executive should expect things to return to the way they were. Research into customer behavior is showing two general trends: (1) Demand is not only generally lower, but also the demand that does exist is at a lower price point. (2) This shift in customer demand and preferences is likely to persist for the foreseeable future.
If the world has changed, so must strategy:
DePaul University Professional Education Presents Pricing Strategy Seminar October 9, 2009 DePaul University, Loop Campus Chicago IL Register at http://www.learning.depaul.edu/standard/content_areas/continuity_pages/courselisting.asp?master_id=774&course_area=KMC&course_number=131&course_subtitle=00 The direct…
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“There is a limit to the information a hungry mind can digest, a limit that often corresponds to the magical number seven,…
More Choice is good, more choice is better … or is it? Is it always better to offer customers more choices, or should companies restrict the choices available to customers in some situations?
More By any measure, conventional advertising is in the dumpster. However, advertising budgets are probably as high as ever with some recession adjustments. Where is the money – to results going?
More An economist, finance executive, and marketer walk into a PWYW bar. The finance executive says: “With pricing like this, how can this…
More Newly released census figures show that the nation’s minority population has reached 102.5 million people, or one in three Americans. This burgeoning population—and the buying power it represents—makes effective multicultural marketing imperative for businesses to succeed. Yet many firms in our businesses community lack both a clear understanding of these diverse consumers and a disciplined approach to investing in and managing multicultural marketing. So, how can companies begin or improve multicultural initiatives?
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