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It’s a brand-new world and a brand-new internet. You’ve probably heard that obnoxious buzzword, “Web 2.0” thrown around and nodded knowingly, hoping…
More Not too long ago, a friend posed the following questions to me…”What should a marketing department do? What should they be responsible…
More The conventional wisdom is to segment markets by such things as demographics, psychographics, geographics, benefit/usage, buyer behavior dynamics and so forth. Now…
More Wikinomics explores an emerging business strategy in a world where consumers promote and, to a degree, own your brand. In his latest…
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Blocking of Marketing, Investing in your Blog. The blocking and tackling of Marketing remains to Focus on the Customer, Manage Internal and…
More One of the more interesting intellectual property lawsuits in recent years is starting to unfold as two IP behemoths — Apple and…
More Novices to marketing often think that cutting prices to grow market share is a sound strategy. Somewhere between high school and the…
More Smart national and regional multifamily Realtors are increasingly seeing the value of branding to create an image for properties that are translatable…
More Keep the Baby, Discard the Bathwater, then Shift Dimensions Price Leadership and Followership are not ideas stuck in yesteryear. Tobacco, shipping, and…
More 2006 was a year where Pricing possibly became a bit more transparent. It was a great year to pick up and read…
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