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Stalking Mr. Schmooze

By James T. Berger January 1, 2007

In the search for the ultimate super-seller, author Richard Abraham offered attendees of a recent University of Chicago Sales Roundtable insight into…

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Can You Have the Highest Price and the Largest Market Share?

By Tim J. Smith, PhD January 1, 2007

In the coming months, both Symantec and Microsoft are scheduled to release new products aimed at improving computer security. Symantec’s Norton 360…

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Internet Potpourri

By James T. Berger January 1, 2007

Following are some Internet-oriented news items as gathered by the editors of The Wiglaf Journal… How Internet Benefits Local Businesses Even if…

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Top 6 – January 2007

By Tim J. Smith, PhD January 1, 2007

Trust, Online, Trust, Selling, Trust … Trust directs purchase decisions in Risk Management Markets. 40 percent of all online queries are intended…

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Leading Today’s Sales Organization

By Tim J. Smith, PhD December 1, 2006

Constant change in today’s business environment has made running the sales organization more demanding than it has ever been. The CSO (Chief…

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Search Engine Optimization…
If It Sounds Too Good To Be True – It probably Is

By James T. Berger December 1, 2006

As e-marketers strive to make it to the top of the search engine optimization heap beware of the fraudsters and charlatans who…

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GM May Be Learning Price Discipline
Growing Margins While Lowering Prices by Tilting the Price Waterfall Vector

By Tim J. Smith, PhD December 1, 2006

When a marketer wants to signify that they are selling a high quality item, they can raise the price. This tactic of…

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The Wiglaf Brand Challenge:
How Well Do You Know Your Brands?

By James T. Berger December 1, 2006

Here’s a little quiz for all you Wiglaf Journal readers? Each year Interbrand and Business Week calculate the top 100 brands. See…

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iPod v. Walkman
Winning Price to Quality Competition Using Customer Perceptions and Market Segmentation

By Tim J. Smith, PhD November 1, 2006

The old adage of “you get what you pay for” has long driven both customer behavior and pricing strategy. Some people are…

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The Growing Impact of the Internet in Real Estate Marketing

By James T. Berger November 1, 2006

Those survivors of the Dot.Com disaster of a few years ago are now really starting to reap the rewards. Earnings from Amazon,…

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