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Selling software as a service and pricing it on a per-application has become the vogue thing to do for many good reasons.…
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Revenue Capturing People like stories. They are believable and engender trust. Open you coat a little and capture their trust. Poorly imitable…
More Entrepreneurship is not for the faint hearted. It ain’t for the fool hardy either. Somewhere between the caution and boldness lies success.…
More For those looking for insight into how to become a successful entrepreneur, Harvard Business School’s Working Knowledge (A FREE Website and on-line…
More A group of four academicians and innovation consultants have come up with a new twist on segmentation. Rather than analyze the traditional…
More Five years on, the Wiglaf Journal continues to pursue its mission to uncover, codify, and reveal winning practices in sales, marketing, and…
More Succeeding as an Entrepreneur Just get on with it. Hope, Vision, Action, Perseverance, and Luck, are, in that order, the route to…
More Many people are familiar with patents, trademarks and copyrights, yet still do not appreciate the distinctions between these various types of intellectual…
More Is GM reverting to MSRPs and high promotional discounts, or is it serious about its strategy to focus on value? We put…
More Ever thought what it costs a company to hire an inferior sales person? In their new book, “Never Hire a Bad Salesperson…
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