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12 Pieces of Advice for Erstwhile Entrepreneurs

By James T. Berger May 11, 2005

As I think back to my 22 years as an entrepreneur, I have come up with a dozen important pieces of advice…

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How I Became an Entrepreneur

By James T. Berger May 11, 2005

Entrepreneurs in some ways resemble great leaders. Some are born entrepreneurs. Some become or evolve into entrepreneurs, and some have entrepreneurship thrust…

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FREE Advice for Creating a Business Plan

By Tim J. Smith, PhD May 11, 2005

Even if you are not interested in obtaining financing, your first step on the road to entrepreneurship is developing your business plan.…

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Hints for Making Your E-Mail Marketing More Effective

By Tim J. Smith, PhD April 15, 2005

There is no question that e-mail, when used properly, can revolutionize your business-to-business sales and marketing effort. No longer must you fight…

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10 Easy Ways to Lose a Customer

By James T. Berger April 15, 2005

While businesses will willingly invest large sums of money to try to attract new clients or customers, they often let valuable relationships…

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FUD – Use with Care.

By Tim J. Smith, PhD April 15, 2005

Sowing the seeds of FUD (Fear, Uncertainty, and Doubt) has a long history as a tool for swaying decision making. It would…

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Search Engine “Bait and Switch”

By James T. Berger March 11, 2005

As the World Wide Web continues to become a dominant marketing communications force in the business-to-business marketplace, the power of the search…

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The Decline and Fall of the AT&T empire

By James T. Berger March 11, 2005

It’s hard to imagine a more perfect marketing machine than was AT&T before the 1984 divestiture. This company virtually owned local telephone…

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Are You Alienating 75% of Your Prospects??

By Tim J. Smith, PhD February 2, 2005

Have you ever walked into someone’s office for a meeting and noticed that he checks his watch before he even sits down?…

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The 21st Century Business Tools

By Tim J. Smith, PhD February 2, 2005

Unless you take the time to fix your slice, no matter how much you practice your handicap will never improve. Similarly today’s…

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