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From the numerous books, articles, and lectures on the subject, it is clear that face-to-face networking at business professional gatherings is as…
MoreNetworking is an investment, and like all other investments the return must exceed that which can be gained elsewhere. Whether you network…
MoreFounded in 1998, Reflexis has grown to 50 employees by helping retailers dynamically manage their workforce and work requirements. For instance, retailers…
MoreWhen businesses charge different customers different prices, what are the determinant factors? Is this pure value-perception pricing or are underlying factors used…
MoreAre pricing mechanisms that charge different prices to different customers in business markets legal? More than any other issue, concerns of the…
MoreFounded in 1981, this public company achieved $62 million in revenue in 2003 and has over 2500 customers in 60 countries. Recently,…
MoreGetting direct mail to produce business results requires addressing five qualitative issues according to Lewis R. Elin. He is the former owner…
MoreUsing direct mail to prospect for new business presents a decision dilemma for salespeople and business marketers. On one hand, it is…
MoreFounded in 1996, this public company achieved $40 million in revenue in 2003 and has over 450 customers including name brands such…
MoreIn December of 2003, Harry Debes, CEO of SPL, announced his intent to execute an acquisition strategy. A few months later, on…
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