Archives

unsplash default post photo-350px

Strategy for Networking

By Tim J. Smith, PhD July 7, 2004

From the numerous books, articles, and lectures on the subject, it is clear that face-to-face networking at business professional gatherings is as…

More
unsplash default post photo-350px

Investing in Networking

By Tim J. Smith, PhD July 7, 2004

Networking is an investment, and like all other investments the return must exceed that which can be gained elsewhere. Whether you network…

More
unsplash default post photo-350px

Sell with the Right Staff – Reflexis

By Tim J. Smith, PhD July 7, 2004

Founded in 1998, Reflexis has grown to 50 employees by helping retailers dynamically manage their workforce and work requirements. For instance, retailers…

More
unsplash default post photo-350px

4+1 Pricing Mechanism

By Tim J. Smith, PhD June 23, 2004

When businesses charge different customers different prices, what are the determinant factors? Is this pure value-perception pricing or are underlying factors used…

More
unsplash default post photo-350px

Legality of Price Discrimination

By Tim J. Smith, PhD June 23, 2004

Are pricing mechanisms that charge different prices to different customers in business markets legal? More than any other issue, concerns of the…

More
unsplash default post photo-350px

Listen to Customers – Descartes Systems Group

By Tim J. Smith, PhD June 23, 2004

Founded in 1981, this public company achieved $62 million in revenue in 2003 and has over 2500 customers in 60 countries. Recently,…

More
unsplash default post photo-350px

High Five of Direct Mail

By Tim J. Smith, PhD June 9, 2004

Getting direct mail to produce business results requires addressing five qualitative issues according to Lewis R. Elin. He is the former owner…

More
unsplash default post photo-350px

Valuing Direct Mail

By Tim J. Smith, PhD June 9, 2004

Using direct mail to prospect for new business presents a decision dilemma for salespeople and business marketers. On one hand, it is…

More
unsplash default post photo-350px

Merge with Similarly Market Focused Companies – Marimba

By Tim J. Smith, PhD June 9, 2004

Founded in 1996, this public company achieved $40 million in revenue in 2003 and has over 450 customers including name brands such…

More
unsplash default post photo-350px

SPL Takes First Step in Acquisition Strategy

By Tim J. Smith, PhD May 26, 2004

In December of 2003, Harry Debes, CEO of SPL, announced his intent to execute an acquisition strategy. A few months later, on…

More