Posts by: Nathan L. Phipps

Strong Competition Necessitates New Strategies for Streaming Services

By Nathan L. Phipps September 19, 2022

Netflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…

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Don’t Underestimate the Strategic Value of the Humble Volume Hurdle

By Nathan L. Phipps June 30, 2022

The volume hurdle is one of the fundamental tools that all pricing professionals are exposed to. At least, it is if they…

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In Pricing, No Person Is an Island

By Nathan L. Phipps May 26, 2022

Pricing professionals do not do their work in isolation. In fact, I would argue that pricing professionals CANNOT do their work in…

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In Uncertain Times, Lean Into the Power of Pricing

By Nathan L. Phipps March 11, 2022

Things seem pretty uncertain right now. I mean, things have been uncertain during these last 2 years of our global pandemic, and…

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Pricing Leaders Need Their Hearts as Much as Their Heads

By Nathan L. Phipps February 11, 2022

As I progress through my pricing career, it becomes more and more obvious to me that pricing professionals need to use and…

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Pricing Teamwork Makes the Dream Work

By Nathan L. Phipps January 14, 2022

Pricing is not a solo activity. Granted, pricing professionals do make individual contributions to their teams and companies. But pricing has too…

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The Importance of CEO Buy-In

By Nathan L. Phipps December 17, 2021

Why do pricing professionals get into pricing in the first place? I understand that some people are thrust into a pricing role…

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Persistence as a Pricing Virtue

Persistence as a Pricing Virtue

By Nathan L. Phipps October 21, 2021

Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.

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When Pricing, Don’t Forget Your Story

When Pricing, Don’t Forget Your Story

By Nathan L. Phipps September 21, 2021

Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.

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The rivalry between Amazon and Walmart is about to open a new front: cryptocurrency

Amazon and Walmart Pursue New Front in Retail Rivalry: Cryptocurrency

By Nathan L. Phipps August 17, 2021

The rivalry between Amazon and Walmart is about to open a new front. The Wall Street Journal reported that Walmart is looking for a cryptocurrency expert to work at their headquarters in Bentonville, Arkansas. Last month, Amazon posted a similar position for a digital currency and blockchain product lead.

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About The Author

nathanlphipps
Nathan L. Phipps is a Senior Consultant at Wiglaf Pricing. His areas of focus include pricing transformations, marketing analysis, conjoint analysis, and commercial policy. Before joining Wiglaf Pricing, Nathan worked as a pricing analyst at Intermatic Inc. (a manufacturer of energy control products) where he dealt with market pricing and the creation of price variance and minimum advertised price policies. His prior experience includes time in aerosol valve manufacturing and online education. Nathan holds an MBA with distinction in Marketing Strategy and Planning & Entrepreneurship from the Kellstadt Graduate School of Business at DePaul University and a BA in Biology & Philosophy from Greenville College. He is based in Chicago, Illinois.