Archives posted in: Corporate
Mark Shepherd, Texas Instruments Chairman from “76 to ’88, described Low Power Schottky as “the single most profitable product line in the…
More While the marketing gurus will tell you about the importance of trademark and brand building for business-to-business products and services, if you…
More Competitive Equivalence, Competitive Advantage, and the Role of Price The four-year war over the next-generation DVD format for home videos that deliver…
More There is an old Christmas tale about the child who finds nothing under the Christmas tree but a pile horse manure. Rather…
More “American Gangster” When I went to the movies and saw “American Gangster,” I not only appreciated the film as superior motion picture…
More New ventures would be wise to go slowly with the initial sales effort and carefully manage the “sales learning curve (SLC),” according…
More In addition to the financial, legal and marketing decisions that some entrepreneurs are forced to make for the first time in their…
More Entrepreneurship is not for the faint hearted. It ain’t for the fool hardy either. Somewhere between the caution and boldness lies success.…
More For those looking for insight into how to become a successful entrepreneur, Harvard Business School’s Working Knowledge (A FREE Website and on-line…
More Five years on, the Wiglaf Journal continues to pursue its mission to uncover, codify, and reveal winning practices in sales, marketing, and…
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