Archives posted in: Corporate

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Is Sales/Marketing Budgeting Really a Necessity Or Is It Just a Big Waste of Time and Money?

By James T. Berger November 5, 2005

With yearend approaching, many companies are thoroughly immersed in the annual rite of autumn – the sales and marketing budgeting process. Increasingly,…

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Customer Profitability A Key to M&A Success

By James T. Berger October 5, 2005

Often overlooked by the numbers crunchers in the urge to merge is a crucial principle of modern marketing – analysis of customer…

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Optimal Sales & Marketing Expenditures

By Tim J. Smith, PhD June 8, 2005

Is there an optimal level of expenditures in sales and marketing? A simple mathematical model of a business reveals that there is…

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Macroeconomics and Entrepreneurship in 2005

By Tim J. Smith, PhD May 11, 2005

There are many paradigms through which people measure the level of entrepreneurship. One paradigm examines entrepreneurship as the event that occurs when…

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12 Pieces of Advice for Erstwhile Entrepreneurs

By James T. Berger May 11, 2005

As I think back to my 22 years as an entrepreneur, I have come up with a dozen important pieces of advice…

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FREE Advice for Creating a Business Plan

By Tim J. Smith, PhD May 11, 2005

Even if you are not interested in obtaining financing, your first step on the road to entrepreneurship is developing your business plan.…

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Deep Innovation: The Well-Oiled and the Cantankerous

By Tim J. Smith, PhD August 4, 2004

What factor drives innovation into large companies versus entrepreneurial firms? Should firms fund deep innovation within or should innovation be driven through…

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SPL Takes First Step in Acquisition Strategy

By Tim J. Smith, PhD May 26, 2004

In December of 2003, Harry Debes, CEO of SPL, announced his intent to execute an acquisition strategy. A few months later, on…

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Executive Behaviors for Entrepreneur Success

By Tim J. Smith, PhD May 12, 2004

In May of 2002, the first edition of The Wiglaf Journal was launched, marking the inauguration of our entrepreneurial activity. Coincidently, May…

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A Follow-up with Kuemmerle

By Tim J. Smith, PhD May 12, 2004

After composing the review of Executive Behaviors for Entrepreneur Success, we reached out to speak directly with Walter Kuemmerle, author of “A…

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