Featured Article

Pricing hypothesis for identifying profit leakages

Day One Pricing Leader Agenda

By Tim J. Smith, PhD September 20, 2020

Congrats. You have just been appointed to a newly created role in pricing leadership at a decent-sized company. Day One: what is your agenda? The days where you could leisurely undertake a “listening” exercise to find your place are long gone.  You were hired to fix a problem and the CEO believes there is an opportunity to improve pricing. The CEO also wants results in year one. Ok, but what does that…

Read More

In This Issue

Advising the Certified Pricing Professional Program for CPP 4.0

By Tim J. Smith, PhD June 17, 2020

2020 will mark the release of the fourth generation Certified Pricing Professional (CPP) program, and I am proud to be the Academic…

Read More

Price-Fixing in the News: Chicken Producers

By Nathan L. Phipps June 17, 2020

Things in the chicken industry have been a bit tumultuous recently. This is an active story, so new details may emerge after…

Read More

Confederate Statues A Symbol Of Old and Effective Marketing Plan

By James T. Berger June 17, 2020

As of this writing, some 114 statues of Confederate Civil War heroes and generals have been removed following the tragic death of…

Read More

Price Gouging Blues

By Kyle T. Westra June 17, 2020

My colleague, Nathan L. Phipps, wrote an excellent overview of price gouging with regards to the COVID-19 pandemic. I tasked myself with…

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX