Featured Article

Autodesk Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Autodesk, a global software firm serving arts, manufacturing, engineering, and many other industries, had a positive FY 2024. Revenue rose 10% to $5.5 billion and earnings before interest and taxes rose 14% to $1.1 billion over the same period last year. A review of Autodesk’s February 29th earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Andrew Anagnost, CEO of Autodesk, shared multiple high-growth opportunities.  AI,…

Read More

In This Issue

Announcing Our Pricing and Profit Management Summer ’24 Tour!

By Nathan L. Phipps March 15, 2024

Our cities for this summer’s Pricing and Profit Management Tour will be Chicago, Cincinnati, Atlanta, and Charlotte. We will be on tour…

Read More

Using Conjoint Analysis to Answer Strategic Questions: Pricing Events

By Nathan L. Phipps March 15, 2024

During our Pricing and Profit Management Winter ’24 Tour, we asked attendees to fill out a marketing survey. I reviewed the initial…

Read More

Photos and Marketing Survey Results From Our Pricing and Profit Management Winter ’24 Tour Luncheons!

By Nathan L. Phipps February 27, 2024

We hit the road earlier this month and visited 4 cities across 2 weeks: Chicago, Minneapolis–St. Paul, Kansas City, and Bentonville. We…

Read More

定價決策管理層與業務團隊在提高價格時的可能衝突與溝通磨合

By Yuhung S. Shen February 27, 2024

當企業在執行定價決策的時候,考慮到的首先是產品的價值,產品的價值減去定價就會是消費者能獲得的額外利益(消費者剩餘),當消費者可以獲得的額外利益越高的時候,消費者也就更傾向於購買產品而不是競爭對手的產品

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX