Featured Article
2022 arrived with the first snowstorm of the season in Chicago on New Year’s Day. Happy New Year came with a snow shovel to dig a path. But what happened to 2021? What will we make of 2022? Given the continuing Coronavirus concerns, 2021 blurred with 2020. Canceled in-person conferences continued virtually. Delayed networking meetings staggered into re-existence vanishingly. Annual planning cycles were secondary to dealing with exigencies of cost increases, logistics…
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Campbell Soup Co. (CPB) announces price increases to counter rising steel costs, Taiwan Semiconductor Manufacturing Co. announces price increases ahead of fall negotiations, and MCR Hotels starts charging for previously free amenities.
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Sometimes – ok, maybe often – a pricing study delivers facts that are in opposition. One measurement indicates the price should be high, while a different measurement indicates the price should be low. What should be done?
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Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.
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How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.
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