Featured Article

Welcome to 2022. Now What?

By Tim J. Smith, PhD January 14, 2022

2022 arrived with the first snowstorm of the season in Chicago on New Year’s Day.  Happy New Year came with a snow shovel to dig a path.  But what happened to 2021? What will we make of 2022? Given the continuing Coronavirus concerns, 2021 blurred with 2020.  Canceled in-person conferences continued virtually.  Delayed networking meetings staggered into re-existence vanishingly.  Annual planning cycles were secondary to dealing with exigencies of cost increases, logistics…

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In This Issue

Strategic Pricing Movements October 2021: Samsung

Strategic Movements October 2021

By Tim J. Smith, PhD October 20, 2021

Campbell Soup Co. (CPB) announces price increases to counter rising steel costs, Taiwan Semiconductor Manufacturing Co. announces price increases ahead of fall negotiations, and MCR Hotels starts charging for previously free amenities.

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Pricing with Conflicting Facts

Pricing with Conflicting Facts

By Tim J. Smith, PhD September 21, 2021

Sometimes – ok, maybe often – a pricing study delivers facts that are in opposition. One measurement indicates the price should be high, while a different measurement indicates the price should be low. What should be done?

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When Pricing, Don’t Forget Your Story

When Pricing, Don’t Forget Your Story

By Nathan L. Phipps September 21, 2021

Shepherding a management decision can be difficult. Without a story, it is nearly impossible. Pricing professionals have many tools in their toolboxes, but I advise all of you to not underestimate the power of storytelling in your pricing projects.

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Marijuana Marketers Discover Guerrilla Marketing

Marijuana Marketers Discover Guerrilla Marketing

By James T. Berger September 21, 2021

How do you market a product that is still federally illegal? There is a form of marketing that’s ideal for marijuana – it’s called guerrilla marketing. It uses cost-efficient techniques to capture brand awareness with the target market without interrupting them.

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