Featured Article
Examining the role of streaming services in the music industry (and sharing a new recording). Spotify, the global leader in music streaming, could boast 271 million active users at the end of 2019, dwarfing competition from the likes of Apple Music (60 million) and Amazon Music (55 million). But being the market leader comes with a downside: drawing the ire of those who decry the entire streaming business model. In this sense,…
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Business-people are obsessed with efficiency. They want to know how to increase their throughput and productivity. Yet, too many executives forget that…
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A giant in marketing theory died too soon. Clayton M. Christensen, Kim B. Clark Professor of Business Administration at Harvard University’s Business…
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The incredibly wealthy and competent Michael Bloomberg has defied conventional wisdom with a remarkable marketing strategy. He has begun using his huge…
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I recently fielded a question from a former client who was looking for advice on how to raise the price of a…
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