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Applied Materials Pricing Spine-o-meter: 4 of 5 Vertebrae Applied Materials Inc., a global provider of equipment, services, and software for the manufacture of semiconductor chips, flat panel displays, and solar panels, had a somewhat positive Q1 ‘23. Revenue increased 7.5% to $6.7 billion while earnings before interest and taxes remained unchanged near $2.0 billion compared to the same quarter last year. To characterize the immediate past and future market performance of Applied…
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我們可以看到，在許多企業，以及在亞洲的企業，往往沒有定價的相關獨立部門，甚至沒有一個獨立的定價人員。我們常見的部門的分類有業務部，行銷部，生產部或產品部，財務部等等…………鮮少有機會我們看到獨立的定價或是價格策略部門。是為了什麼呢？
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Netflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…
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談到定價策略的時候，我們往往會想到什麼，一門深奧的學問？還是老闆與高階決策層對市場直覺靈敏度的測試？我們往往能看到兩種常見的方式。
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Dollar General Pricing Decision Spine: 3 of 5 Vertebrae Dollar General Corp. saw revenue increase 4.6% over same quarter last year from…
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