Featured Article

NIKE Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD December 31, 2025

NIKE, an athletic footwear, apparel, and equipment company selling NIKE, Jordan, and Converse brands, had a negative FY 2025. Revenue fell 9.8% to $46.3 billion, and earnings before interest and taxes fell 41% to $3.7 billion over last year. A review of NIKE’s 26 June 2025 earnings call and associated annual report provided insight regarding the importance of pricing on performance. FACTS FROM EARNINGS CALL AND ANNUAL REPORT FY 2025 has not…

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In This Issue

Why Pricing Professions Fail to Rise Above the Manager Level

By Tim J. Smith, PhD September 3, 2025

According to research by George Boretos, there are roughly 10 pricing managers per 1 pricing decision maker. Four major issues have been…

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C.H. Robinson Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD August 1, 2025

C.H. Robinson Worldwide, a global logistics provider, had a positive FY 2024. Revenue rose 0.7% to $17.7 billion, and operating profit rose…

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United Rentals Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD August 1, 2025

United Rentals, an equipment rental company, had a positive FY 2024. Revenue rose 7.1% to $15.3 billion, and earnings before interest and…

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Pentair Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD July 11, 2025

Pentair, a sustainable water company, had a mostly positive FY 2024. Revenue fell slightly by 0.5% to $4.1 billion while operating income…

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