Featured Article

Strategic Movements March 2023

By Tim J. Smith, PhD March 16, 2023

Applied Materials Pricing Spine-o-meter: 4 of 5 Vertebrae Applied Materials Inc., a global provider of equipment, services, and software for the manufacture of semiconductor chips, flat panel displays, and solar panels, had a somewhat positive Q1 ‘23. Revenue increased 7.5% to $6.7 billion while earnings before interest and taxes remained unchanged near $2.0 billion compared to the same quarter last year. To characterize the immediate past and future market performance of Applied…

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In This Issue

定價策略獨立處理的重要性

By Yuhung S. Shen October 14, 2022

我們可以看到,在許多企業,以及在亞洲的企業,往往沒有定價的相關獨立部門,甚至沒有一個獨立的定價人員。我們常見的部門的分類有業務部,行銷部,生產部或產品部,財務部等等…………鮮少有機會我們看到獨立的定價或是價格策略部門。是為了什麼呢?

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Strong Competition Necessitates New Strategies for Streaming Services

By Nathan L. Phipps September 19, 2022

Netflix was founded as a video-rental company in 1997. In 1999, they started mailing customers DVDs in their iconic red envelopes. However,…

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企業傳統定價模式延伸的問題

By Yuhung S. Shen September 19, 2022

談到定價策略的時候,我們往往會想到什麼,一門深奧的學問?還是老闆與高階決策層對市場直覺靈敏度的測試?我們往往能看到兩種常見的方式。

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Strategic Movements September 2022

By Tim J. Smith, PhD September 19, 2022

Dollar General Pricing Decision Spine:  3 of 5 Vertebrae Dollar General Corp. saw revenue increase 4.6% over same quarter last year from…

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