Featured Article

Luxury Goods and Pricing Power

Luxury Goods and Pricing Power

By Nathan L. Phipps February 19, 2021

The story of the coronavirus recession and recovery is a story of unequal outcomes. Not all people are being impacted equally, and their businesses are not being impacted equally either. Some are flourishing, and some have been devastated. And even within the same industry, there is an array of possible results. There are some factors in our economy that business owners cannot control, like the existence of COVID-19. But some things can…

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In This Issue

Don’t Let Perfect Pricing Be the Enemy of Good Pricing

Don’t Let Perfect Pricing Be the Enemy of Good Pricing

By Nathan L. Phipps November 20, 2020

I was recently reflecting on the aphorism “the perfect is the enemy of the good,” and I began to wonder how that…

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How the Biden Team Developed A Winning Marketing Strategy

How the Biden Team Developed A Winning Marketing Strategy

By James T. Berger November 20, 2020

During the early days of the Democratic primary campaign, Joe Biden looked like anything but a winner.  He was a no show…

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In Pricing What is the Deliverable?

Required Pricing Deliverable

By Tim J. Smith, PhD October 15, 2020

In pricing, what is the fundamental deliverable? What must be done? While we at Wiglaf Pricing have spent much time and effort…

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Pilgrim's Pride Makes Plea Deal in Chicken Industry Price-Fixing Investigation

Pilgrim’s Pride Agrees to Pay $110.5 Million in Chicken Price-Fixing Plea Deal

By Nathan L. Phipps October 15, 2020

Pilgrim’s Pride has agreed to a plea deal with the U.S. Department of Justice over allegations of chicken price-fixing, which will include…

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