“At a virtual event on Tuesday, Apple executives announced a bajillion new iPhone 12 Models,” was the first line of Joanna Stern’s article in the Wall Street Journal on 14 October 2020.  For Apple, statements like this highlight challenging tradeoffs. Before we discuss the strategic tradeoffs, let’s clarify the situation. Apple launched its iPhone 12 lineup and updated some older iPhone models to deliver seven new handsets, each with its own versioning…