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Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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Mondelez, a global chocolate, candy, gum, snack food, and other consumables company, had a strong Q2 2023. Revenue rose sharply 17% to…
Read MoreTE Connectivity, a global electrical and electronics components company, had a relatively flat Q3 2023. Revenue fell slightly by 2.4% to $4.0…
Read MoreJuly was a busy month for our events. We had Pricing and Profit Management Luncheons in 3 locations: Chicagoland on July 11th,…
Read More你是否曾經在7-11便利商店看過,御飯糰搭配飲料,折扣十元,的促銷活動?是否在大賣場看到買A搭配B,特價多少錢?或者是在國外看音樂劇或是看球的時候,可以購買套票,這些也許是我們日常已經見怪不怪的銷售手法,但在看似簡單背後,其實隱藏著更深的學問,當一家大型公司要制定Bundling策略的時候,考慮的遠遠大於只有,把兩個東西一起賣,然後打折,今天就讓我們來探討bundle pricing的意義。
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