Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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FREE Advice for Creating a Business Plan

By Tim J. Smith, PhD May 11, 2005

Even if you are not interested in obtaining financing, your first step on the road to entrepreneurship is developing your business plan.…

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Hints for Making Your E-Mail Marketing More Effective

By Tim J. Smith, PhD April 15, 2005

There is no question that e-mail, when used properly, can revolutionize your business-to-business sales and marketing effort. No longer must you fight…

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10 Easy Ways to Lose a Customer

By James T. Berger April 15, 2005

While businesses will willingly invest large sums of money to try to attract new clients or customers, they often let valuable relationships…

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FUD – Use with Care.

By Tim J. Smith, PhD April 15, 2005

Sowing the seeds of FUD (Fear, Uncertainty, and Doubt) has a long history as a tool for swaying decision making. It would…

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