Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

Read More

In This Issue

unsplash default post photo-350px

Search Engine “Bait and Switch”

By James T. Berger March 11, 2005

As the World Wide Web continues to become a dominant marketing communications force in the business-to-business marketplace, the power of the search…

Read More
unsplash default post photo-350px

The Decline and Fall of the AT&T empire

By James T. Berger March 11, 2005

It’s hard to imagine a more perfect marketing machine than was AT&T before the 1984 divestiture. This company virtually owned local telephone…

Read More
unsplash default post photo-350px

Are You Alienating 75% of Your Prospects??

By Tim J. Smith, PhD February 2, 2005

Have you ever walked into someone’s office for a meeting and noticed that he checks his watch before he even sits down?…

Read More
unsplash default post photo-350px

The 21st Century Business Tools

By Tim J. Smith, PhD February 2, 2005

Unless you take the time to fix your slice, no matter how much you practice your handicap will never improve. Similarly today’s…

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX