Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Size Counts

By Tim J. Smith, PhD September 15, 2004

The US is home to 294 million individuals living in 105 million households and working at 21 million businesses plus a number…

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Delineating the Differences

By Tim J. Smith, PhD September 15, 2004

Are marketing ideas and practices from consumer markets readily applicable to business markets? Should we expect an expert consumer marketer to also…

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Datamatic Seeks Beachhead in Meter Data Collection

By Tim J. Smith, PhD September 1, 2004

Datamatic seeks a beachhead in Commercial and Industrial (C&I) interval meter data collection and processing with CommSTAR, a product focused on matching…

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Itron Defends Dominance of MV-90

By Tim J. Smith, PhD September 1, 2004

Itron’s MV-90 meter data collection and processing application has had an unrivaled market presence in North America. Recently, a new entrant has…

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