Featured Article

Wendy Johnson's Take on Talent Acquisition and the Value-Based Framework

Wendy Johnson’s Take on Talent Acquisition and the Value-Based Framework

By Tim J. Smith, PhD October 21, 2021

Sometimes – ok, maybe often – a pricing study delivers facts that are in opposition. One measurement indicates the price should be high, while a different measurement indicates the price should be low. What should be done?

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In This Issue

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Advertising, Part 2: Wheres & Hows

By Tim J. Smith, PhD April 25, 2002

My last article clarified the economics and effectiveness of advertising in raising brand awareness and familiarity. Because small businesses often initially limit…

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Advertising, Part 1: Packaging Audiences and Marketing Investing

By Tim J. Smith, PhD April 24, 2002

A business school professor enters the classroom on the first day and asks the class: “What is NBC in the business of…

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Marketing Portfolio Management in New Ventures

By Tim J. Smith, PhD April 23, 2002

The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio…

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Trade Shows, Part 3: Maximize the Impact

By Tim J. Smith, PhD April 19, 2002

In the second article of this series, we explored a model to show the value of trade shows. While our model demonstrated…

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