Featured Article

Additional Fees: Customer Irritating but Profit Generating

By Tim J. Smith, PhD April 15, 2022

Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees.  What should a marketer or pricing professional think of them? Additional Fees are Common Additional fees are a common part of many businesses.  True, many businesses avoid them at all costs but as a consumer I find them nearly unavoidable. The financial service industry has created an entire library of fees.  Consider: Banks charge fees related to overdrafts, non-network ATM, minimum account…

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In This Issue

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First Tuesday’s ‘Next Big Thing’: Exploration vs Hunting

By Tim J. Smith, PhD June 19, 2002

Those of us in attendance at the First Tuesday event held on the 11th of June had the opportunity to learn about…

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CSA Explains: Wireless

By Tim J. Smith, PhD June 17, 2002

On Friday morning, 14 June, I had the pleasure of attending the “CSA Explains: Wireless” event at the Lewis Center of De…

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B2B Marketing?

By Tim J. Smith, PhD June 13, 2002

According to Randy Kobat, Director of Strategic Planning of ADP, in Business-to-Business (B2B) industries, marketing is an important driver of success. For…

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Market Segmentation: Tom Hoffman of SymplicIT

By Tim J. Smith, PhD June 6, 2002

We all understand that new ventures proposing to enter mature markets with a me-too strategy are doomed to struggle. In dominant texts…

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