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Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees. What should a marketer or pricing professional think of them? Additional Fees are Common Additional fees are a common part of many businesses. True, many businesses avoid them at all costs but as a consumer I find them nearly unavoidable. The financial service industry has created an entire library of fees. Consider: Banks charge fees related to overdrafts, non-network ATM, minimum account…
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Those of us in attendance at the First Tuesday event held on the 11th of June had the opportunity to learn about…
Read More On Friday morning, 14 June, I had the pleasure of attending the “CSA Explains: Wireless” event at the Lewis Center of De…
Read More According to Randy Kobat, Director of Strategic Planning of ADP, in Business-to-Business (B2B) industries, marketing is an important driver of success. For…
Read More We all understand that new ventures proposing to enter mature markets with a me-too strategy are doomed to struggle. In dominant texts…
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