Featured Article
Congrats. You have just been appointed to a newly created role in pricing leadership at a decent-sized company. Day One: what is your agenda? The days where you could leisurely undertake a “listening” exercise to find your place are long gone. You were hired to fix a problem and the CEO believes there is an opportunity to improve pricing. The CEO also wants results in year one. Ok, but what does that…
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Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this third part of a five part…
Read More Corporate web sites are communication tools that can influence decisions and encourage positive actions. In this second part of a five part…
Read More As new ventures get off the ground, one of the early tasks they need to accomplish is create their corporate web site.…
Read More Network Externalities has been the mantra among Hi-Tech new ventures. They provide a believable logic behind their revenue forecasts that predict exponential…
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