Featured Article
Pricing professionals are generally hired to accomplish a simple goal: improve profits. But how do you measure the impact of pricing on profitability? Sales and marketing communications are often measured by the quantity they sell and the price associated with these sales. Product development and innovation are often measured by the impact new products have on revenue and profits. But how do you measure a pricing professional’s performance? Two key issues must…
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In the second article of this series, we explored a model to show the value of trade shows. While our model demonstrated…
Read MoreTrade Shows are costly marketing efforts. They take sales people out of the field and restrict them to an 8X10 piece of…
Read MoreTrade Shows, Booth Duty, Event Calendar. Why do we do this? Where is the bang for the buck? If we are to…
Read MoreAccording to Frederick Webster of Tuck School of Business, marketing is charged with three distinct areas of responsibility: (1) communicate to the…
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