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Additional Fees, aka: Junk Fees, Hidden Fees, and Sneaky Fees. What should a marketer or pricing professional think of them? Additional Fees are Common Additional fees are a common part of many businesses. True, many businesses avoid them at all costs but as a consumer I find them nearly unavoidable. The financial service industry has created an entire library of fees. Consider: Banks charge fees related to overdrafts, non-network ATM, minimum account…
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There are three legs to a new venture. Venture capitalists evaluate a firm according to two of the legs: Can they build…
Read More When new ventures begin, they take one of two courses. Along one path, the venture identifies a promising market opportunity then builds…
Read More At the Mobile Wednesday event last week, the speakers approached at mobile telephony and computing with distinctly different viewpoints yet both were…
Read More If there is anything this economic downturn has taught me, it is the importance of cash. Businesses rush to cash opportunities and…
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