Featured Article

Don’t Underestimate the Strategic Value of the Humble Volume Hurdle

By Nathan L. Phipps June 30, 2022

The volume hurdle is one of the fundamental tools that all pricing professionals are exposed to. At least, it is if they earn their CPP (certified pricing professional) designation. For a given price change, a volume hurdle tells you the minimum change in volume that you must achieve in order to maintain the same (or higher) profit. For a price increase, a volume hurdle tells you how much volume a product can…

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In This Issue

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Market Segmentation: Tom Hoffman of SymplicIT

By Tim J. Smith, PhD June 6, 2002

We all understand that new ventures proposing to enter mature markets with a me-too strategy are doomed to struggle. In dominant texts…

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Addressing Investor Concerns

By Tim J. Smith, PhD June 5, 2002

There are three legs to a new venture. Venture capitalists evaluate a firm according to two of the legs: Can they build…

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Attacking Markets: Agent Based Systems, Energy Markets, and Adica

By Tim J. Smith, PhD May 31, 2002

When new ventures begin, they take one of two courses. Along one path, the venture identifies a promising market opportunity then builds…

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Mobile Telephony and Computing: Moving Down the Product Lifecycle

By Tim J. Smith, PhD May 29, 2002

At the Mobile Wednesday event last week, the speakers approached at mobile telephony and computing with distinctly different viewpoints yet both were…

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