Featured Article

Welcome to 2022. Now What?

By Tim J. Smith, PhD January 14, 2022

2022 arrived with the first snowstorm of the season in Chicago on New Year’s Day.  Happy New Year came with a snow shovel to dig a path.  But what happened to 2021? What will we make of 2022? Given the continuing Coronavirus concerns, 2021 blurred with 2020.  Canceled in-person conferences continued virtually.  Delayed networking meetings staggered into re-existence vanishingly.  Annual planning cycles were secondary to dealing with exigencies of cost increases, logistics…

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In This Issue

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Marketing as Full Cycle: Jennifer Sherwood of Systems & Software

By Tim J. Smith, PhD April 15, 2002

According to Frederick Webster of Tuck School of Business, marketing is charged with three distinct areas of responsibility: (1) communicate to the…

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Listening to Markets: Michael Alter of SurePayroll

By Tim J. Smith, PhD April 9, 2002

When firms want to escape hand-to-mouth business and enter a somewhat predictable high-growth market, business leaders have to change from opportunism and…

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Talking to Markets: David Freeman at Geodesic Systems

By Tim J. Smith, PhD April 4, 2002

When company names appear in my column, I have noticed a trend of corporate officers contacting me to ask how I learned…

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Is Rolodex Marketing the Right Answer?

By Tim J. Smith, PhD April 3, 2002

It seems to be a dominant philosophy among many managers that the mark of a great sales person is the size of…

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