Featured Article

Colgate-Palmolive Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD March 15, 2024

Colgate-Palmolive Company, a toothpaste and dish soap to pet food consumer product company, had a positive FY 2023. Revenue rose 8.3% to $19.5 billion and earnings before interest and taxes rose 37.7% to $4.0 billion million over last year. A review of Colgate-Palmolive’s 4th Quarter Earnings Call on 26 Jan 2024 and recent financial report provided insight regarding the importance of pricing on performance. For anyone wondering if pricing is important to…

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In This Issue

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Performance / Execution Integrated Sales and Marketing

By Tim J. Smith, PhD August 6, 2003

The Data-Driven Approach to Creating Customers and Capturing Profitable Revenue Management Science Meets the Creative and Relationship Edge Marketing is often considered…

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Getting Lost on the World Wide Web

By James T. Berger August 6, 2003

The marketing reality is the World Wide Web has become a very crowded and intensely competitive place, and it gets more crowded…

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Itron Raises Stakes in Acquisition Spree

By Tim J. Smith, PhD July 31, 2003

Business research indicates that most acquisitions fail to create value, but a rare few firms are capable of acquiring new businesses and…

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Utilitizing Executive Search – When Does it Make Sense?

By Tim J. Smith, PhD July 23, 2003

With so many high-quality executives out of work, one can wonder what circumstances, if any, call for a company to partner with…

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