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Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…
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Getting direct mail to produce business results requires addressing five qualitative issues according to Lewis R. Elin. He is the former owner…
Read MoreUsing direct mail to prospect for new business presents a decision dilemma for salespeople and business marketers. On one hand, it is…
Read MoreFounded in 1996, this public company achieved $40 million in revenue in 2003 and has over 450 customers including name brands such…
Read MoreIn December of 2003, Harry Debes, CEO of SPL, announced his intent to execute an acquisition strategy. A few months later, on…
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