Featured Article

Xylem Pricing Spineometer: 3 of 5 Vertebrae

By Tim J. Smith, PhD December 17, 2024

Xylem, a global water treatment company, had a positive Q3 2024. Revenue rose 1.3 % to $2.1 billion and earnings before interest and taxes rose 47% to $280 million over the same period last year. A review of Xylem’s 31 October 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Mathew Pine, the CEO of Xylem since January this year, was proud of his team’s…

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In This Issue

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Breaking Taboos

By Tim J. Smith, PhD August 20, 2003

In many ways, the advice and commentary provided in The Wiglaf Journal are ordinary business suggestions: conduct market research; prospect for new…

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Preparing to Outsource

By Tim J. Smith, PhD August 20, 2003

The decision to Outsource IT often begins in the area of corporate finance with a yearning to “save money”. It may be…

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Performance / Execution Integrated Sales and Marketing

By Tim J. Smith, PhD August 6, 2003

The Data-Driven Approach to Creating Customers and Capturing Profitable Revenue Management Science Meets the Creative and Relationship Edge Marketing is often considered…

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Getting Lost on the World Wide Web

By James T. Berger August 6, 2003

The marketing reality is the World Wide Web has become a very crowded and intensely competitive place, and it gets more crowded…

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