Featured Article

Adobe Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD July 26, 2024

Adobe, a visual creativity software-as-a-service company, had a positive Q2 2024. Revenue rose 10 % to $5.3 billion and earnings before interest and taxes rose 16 % to $1.9 billion over the same period last year. A review of Adobe’s 13 June 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Price did come up across various discussions during the earnings call and pricing, discounting,…

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In This Issue

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Year 1 Growth: The Wiglaf Journal

By Tim J. Smith, PhD May 14, 2003

Who ever said, time flies when you enjoy what you’re doing, was correct. The Wiglaf Journal staff can testify to time flying,…

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Setting Prices

By Tim J. Smith, PhD April 30, 2003

To an outsider, how a company sets prices for new-to-the-world products may resemble black magic coupled with company politics. However, sound pricing…

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Managing By Metrics

By Tim J. Smith, PhD April 30, 2003

Introduction This article illustrates how metrics can be used proactively to manage all levels of a given company or organization. Metrics offer…

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AssureBuy’s Channel Approach

By Tim J. Smith, PhD April 16, 2003

When hundreds of thousands of transactions per month are required in order to achieve a million dollars in revenue, businesses must embrace…

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