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Union Pacific, McCormick & Company, Lockheed Martin, and Agilent Technologies. Similar in: Enjoyed increasing revenue in the recent quarter ending. Are listed in the S&P 500. Differ in: Vertebrae count of their Pricing Spineometer. End-customer profile, from monopsony government, to industrial, and consumer. Geographies served from regional U.S. to global. Price structure, from revenue management to unit pricing and contract pricing. Pricing methodology from value-based pricing to elasticity and cost-plus pricing. Pricing…
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The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio…
Read More In the second article of this series, we explored a model to show the value of trade shows. While our model demonstrated…
Read More Trade Shows are costly marketing efforts. They take sales people out of the field and restrict them to an 8X10 piece of…
Read More Trade Shows, Booth Duty, Event Calendar. Why do we do this? Where is the bang for the buck? If we are to…
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