Featured Article

Strategic Movements May 2023

By Tim J. Smith, PhD May 31, 2023

Union Pacific, McCormick & Company, Lockheed Martin, and Agilent Technologies. Similar in: Enjoyed increasing revenue in the recent quarter ending. Are listed in the S&P 500. Differ in: Vertebrae count of their Pricing Spineometer. End-customer profile, from monopsony government, to industrial, and consumer. Geographies served from regional U.S. to global. Price structure, from revenue management to unit pricing and contract pricing. Pricing methodology from value-based pricing to elasticity and cost-plus pricing. Pricing…

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In This Issue

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Marketing Portfolio Management in New Ventures

By Tim J. Smith, PhD April 23, 2002

The best practices in marketing hi-tech new-ventures more closely resemble that of a targeted portfolio management than that of a general portfolio…

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Trade Shows, Part 3: Maximize the Impact

By Tim J. Smith, PhD April 19, 2002

In the second article of this series, we explored a model to show the value of trade shows. While our model demonstrated…

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Trade Shows, Part 2: A Value Model

By Tim J. Smith, PhD April 18, 2002

Trade Shows are costly marketing efforts. They take sales people out of the field and restrict them to an 8X10 piece of…

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Trade Shows, Part 1: Show me the Value

By Tim J. Smith, PhD April 17, 2002

Trade Shows, Booth Duty, Event Calendar. Why do we do this? Where is the bang for the buck? If we are to…

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