Featured Article

Autodesk Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD May 24, 2024

Autodesk, a global software firm serving arts, manufacturing, engineering, and many other industries, had a positive FY 2024. Revenue rose 10% to $5.5 billion and earnings before interest and taxes rose 14% to $1.1 billion over the same period last year. A review of Autodesk’s February 29th earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Andrew Anagnost, CEO of Autodesk, shared multiple high-growth opportunities.  AI,…

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In This Issue

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EMNS Pricing Strategy

By Tim J. Smith, PhD April 2, 2003

As with all business products and services, the value of technological offerings is determined by the benefits provided to customers. Greater benefits…

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Midwest Nanotech – Hype or Reality?

By Tim J. Smith, PhD April 2, 2003

Scientists in the Midwest US have made significant contributions to nanotechnology, but do these advances present real business opportunities in the region?…

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Best Practices: SmartSynch’s Partnership

By Tim J. Smith, PhD March 19, 2003

There are many go-to-market strategies for new technologies. Firms can build their own sales and marketing team and go-direct, take a licensing…

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SmartSynch’s Partnership Process

By Tim J. Smith, PhD March 19, 2003

While partnerships may be economically efficient, many small technology-driven companies have difficulties establishing them. SmartSynch, with 18 major utility clients, is much…

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