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Union Pacific, McCormick & Company, Lockheed Martin, and Agilent Technologies. Similar in: Enjoyed increasing revenue in the recent quarter ending. Are listed in the S&P 500. Differ in: Vertebrae count of their Pricing Spineometer. End-customer profile, from monopsony government, to industrial, and consumer. Geographies served from regional U.S. to global. Price structure, from revenue management to unit pricing and contract pricing. Pricing methodology from value-based pricing to elasticity and cost-plus pricing. Pricing…
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While some design firms produce nice looking sites using Flash, these same techniques force limitations that call their value into doubt. Specifically,…
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Read More My last article clarified the economics and effectiveness of advertising in raising brand awareness and familiarity. Because small businesses often initially limit…
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