Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Dialing for Dollars: Anatomy of Prospecting Calls

By Tim J. Smith, PhD November 12, 2003

Making phone calls is one of the few constants with respect to selling in business markets. When businesses sell low-cost goods in…

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TWACS® Attacks AMR Market

By Tim J. Smith, PhD November 12, 2003

As discussed in our recent article, new business requirements in automatic meter reading (AMR) has increased market demand for AMR and repositioned…

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Four Quotes on the Thin Line of Progress

By Tim J. Smith, PhD October 29, 2003

Challenging conflicts exist between the desire to institutionalize past accomplishments and the need to create of new ones. While it remains appealing…

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Changing Business Requirements Shift Value Demand

By Tim J. Smith, PhD October 29, 2003

For most of the 20th century, reading utility meters had been a mundane process. Meter readers traversed neighborhoods, examined dials, and recorded…

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