Featured Article

Advance Auto Parts Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

Advance Auto Parts, an automotive afterparts and accessories supplier, had a challenging FY 2023. Revenue rose 1.4% to $11.2 billion yet earnings before interest and taxes fell 15% to $714 million over last year. A review of the Advance Auto Parts Fourth Quarter 2023 earnings call held on 28 February 2024, and associated financial reports, provided insight regarding the importance of pricing on performance. Shane O’Kelly, CEO of Advance Auto Parts, expressed…

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In This Issue

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Valued Strategies

By Tim J. Smith, PhD January 22, 2003

Michael Porter, author of Competitive Advantage and father of the 5 Forces industry analysis, has said that there are three fundamental strategies…

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The fall of PR and the rise of Community-Centric Communications

By Tim J. Smith, PhD January 22, 2003

In his controversial new book “The Fall of Advertising and the Rise of PR,” marketing legend Al Ries argues that traditional advertising…

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Value and ROI

By Tim J. Smith, PhD January 1, 2003

Customers demand value. Customers want to be sure that when they buy a product or service they can use it and, in…

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Tech Business Outlook for 2003

By Tim J. Smith, PhD December 18, 2002

Year in Review Last year was at best a mediocre business environment. Using the consumer confidence index, business spending indices, and stock…

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