Featured Article

Trump’s Tariffs

By Tim J. Smith, PhD March 12, 2025

Trump initiated tariffs with major U.S. trading partners on 1 February, then retracted them on 3 February. Executives across the North American continent expressed uncertainty regarding their preparedness for the possible supply chain and economic shocks. For executives at manufacturing and distribution companies with supply chains that stretch across borders, pricing decisions must be made at a highly accelerated pace to manage the economic shocks associated with new tariffs. Today, more than…

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In This Issue

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Pareto’s Fractal Nature: A Powerful Tool

By Tim J. Smith, PhD September 3, 2003

Nearly everyone is familiar with “The 80/20 Rule.” Almost as many are familiar with its more accurate name, “Pareto’s Law.” The basic…

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Breaking Taboos

By Tim J. Smith, PhD August 20, 2003

In many ways, the advice and commentary provided in The Wiglaf Journal are ordinary business suggestions: conduct market research; prospect for new…

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Preparing to Outsource

By Tim J. Smith, PhD August 20, 2003

The decision to Outsource IT often begins in the area of corporate finance with a yearning to “save money”. It may be…

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Performance / Execution Integrated Sales and Marketing

By Tim J. Smith, PhD August 6, 2003

The Data-Driven Approach to Creating Customers and Capturing Profitable Revenue Management Science Meets the Creative and Relationship Edge Marketing is often considered…

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