Featured Article

Advance Auto Parts Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD April 15, 2024

Advance Auto Parts, an automotive afterparts and accessories supplier, had a challenging FY 2023. Revenue rose 1.4% to $11.2 billion yet earnings before interest and taxes fell 15% to $714 million over last year. A review of the Advance Auto Parts Fourth Quarter 2023 earnings call held on 28 February 2024, and associated financial reports, provided insight regarding the importance of pricing on performance. Shane O’Kelly, CEO of Advance Auto Parts, expressed…

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In This Issue

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Managing the Marketing Cycle

By Tim J. Smith, PhD December 11, 2002

The Deming Constant Improvement Cycle for business management can be simplified to measure, analyze, plan, and do. Sales and marketing, like other…

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Best Practices: Customer Driven Product Strategy (Part 2 of 2)

By Tim J. Smith, PhD December 4, 2002

We all know that a market-driven product strategy is required for success. But how should we craft one? Richard Leavitt, Sr. Director…

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Best Practices: Insightful Evolves with Market Frontier (Part 1 of 2)

By Tim J. Smith, PhD December 4, 2002

Product lifecycles drive the frontier of industry dynamics in high tech markets. High tech business-to business-markets additionally face the difficulty of complexity…

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Bundled Products, Pricing, and Revenue

By Tim J. Smith, PhD November 20, 2002

Wind River Announces Pricing Change On Friday, November 1, 2002, Wind River’s released its new pricing strategy. Their new pricing scheme is…

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