Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Breaking Taboos

By Tim J. Smith, PhD August 20, 2003

In many ways, the advice and commentary provided in The Wiglaf Journal are ordinary business suggestions: conduct market research; prospect for new…

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Preparing to Outsource

By Tim J. Smith, PhD August 20, 2003

The decision to Outsource IT often begins in the area of corporate finance with a yearning to “save money”. It may be…

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Performance / Execution Integrated Sales and Marketing

By Tim J. Smith, PhD August 6, 2003

The Data-Driven Approach to Creating Customers and Capturing Profitable Revenue Management Science Meets the Creative and Relationship Edge Marketing is often considered…

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Getting Lost on the World Wide Web

By James T. Berger August 6, 2003

The marketing reality is the World Wide Web has become a very crowded and intensely competitive place, and it gets more crowded…

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