Featured Article

Profits: The Real Power Player in CEO Compensation

By Özlem Elgün Tillman November 26, 2024

When it comes to paying top executives, companies love to tie compensation to metrics like revenue growth and market share expansion. After all, these are clear indicators of a company’s size and reach. But while capturing market share can tell a story of growth, they’re not always the best measure of financial health. For example, Uber failed to return a profit for many years, finally turning profitable $1.887 billion in 2023, first…

Read More

In This Issue

unsplash default post photo-350px

Marketing as Full Cycle: Jennifer Sherwood of Systems & Software

By Tim J. Smith, PhD April 15, 2002

According to Frederick Webster of Tuck School of Business, marketing is charged with three distinct areas of responsibility: (1) communicate to the…

Read More
unsplash default post photo-350px

Listening to Markets: Michael Alter of SurePayroll

By Tim J. Smith, PhD April 9, 2002

When firms want to escape hand-to-mouth business and enter a somewhat predictable high-growth market, business leaders have to change from opportunism and…

Read More
unsplash default post photo-350px

Talking to Markets: David Freeman at Geodesic Systems

By Tim J. Smith, PhD April 4, 2002

When company names appear in my column, I have noticed a trend of corporate officers contacting me to ask how I learned…

Read More
unsplash default post photo-350px

Is Rolodex Marketing the Right Answer?

By Tim J. Smith, PhD April 3, 2002

It seems to be a dominant philosophy among many managers that the mark of a great sales person is the size of…

Read More

WIGLAF, STRAIGHT
TO YOUR INBOX