Featured Article

PACCAR Pricing Spineometer: 2 of 5 Vertebrae

By Tim J. Smith, PhD May 16, 2025

PACCAR, a multinational truck, parts, and financing company, had a negative 2024. Examining PACCAR’s Truck, Parts, and Other business specifically, revenue fell 5% to $31 billion and earnings before interest and taxes fell 17% to $4.5 billion over the last year. (This article excludes PACCAR’s financial services business and makes no comments regarding how pricing should be managed in that line of business.) A review of PACCAR’s 28 January 2025 earnings call…

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In This Issue

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Growing in Downturns

By Tim J. Smith, PhD June 26, 2002

“If the GDP declines but there are no economists reporting it, do we still have a recession?” —- It is no secret…

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First Tuesday’s ‘Next Big Thing’: Exploration vs Hunting

By Tim J. Smith, PhD June 19, 2002

Those of us in attendance at the First Tuesday event held on the 11th of June had the opportunity to learn about…

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CSA Explains: Wireless

By Tim J. Smith, PhD June 17, 2002

On Friday morning, 14 June, I had the pleasure of attending the “CSA Explains: Wireless” event at the Lewis Center of De…

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B2B Marketing?

By Tim J. Smith, PhD June 13, 2002

According to Randy Kobat, Director of Strategic Planning of ADP, in Business-to-Business (B2B) industries, marketing is an important driver of success. For…

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