Featured Article
Boston Scientific, a global medical technology company, had a strongly positive Q1 2024. Revenue rose 14% to $3.9 billion and earnings before interest and taxes rose 22 % to $674 million over the same period last year. A review of Boston Scientific’s 24 April earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Pricing was not mentioned in their earnings call. Margins were briefly mentioned by…
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Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, the bird’s eye view…
Read More Business-to-Business companies are increasing their focus on repeat and referral business. While this may represent a sound strategy, the devil is in…
Read More Lather, Rinse, Repeat…Lather, Rinse, Repeat…Lather, Rinse, Repeat… We don’t just buy one bottle of shampoo in our lifetime. Likewise, we shouldn’t expect…
Read More From “Techno Message” to “Business Message”: Developing a Return-on-Investment Sales Tool Internally
“We can’t just state ‘our product will let you do more.’ Instead, we have to go the next step and say by…
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