Featured Article

The Tariff Tightrope: Balancing Trade Policies with Business Realities

By Özlem Elgün Tillman February 7, 2025

Picture this: the U.S. just rolled out a fresh batch of tariffs, and businesses are scrambling to figure out what it means for their bottom line. Sound familiar? Tariffs are nothing new, but their impact is always unpredictable. These new trade barriers, rooted in Optimal Tariff Theory, aim to give the U.S. an economic edge by squeezing foreign suppliers. In theory, this sounds great. In practice? Well, it’s a high-stakes gamble where…

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In This Issue

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Value and ROI

By Tim J. Smith, PhD January 1, 2003

Customers demand value. Customers want to be sure that when they buy a product or service they can use it and, in…

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Tech Business Outlook for 2003

By Tim J. Smith, PhD December 18, 2002

Year in Review Last year was at best a mediocre business environment. Using the consumer confidence index, business spending indices, and stock…

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Managing the Marketing Cycle

By Tim J. Smith, PhD December 11, 2002

The Deming Constant Improvement Cycle for business management can be simplified to measure, analyze, plan, and do. Sales and marketing, like other…

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Best Practices: Customer Driven Product Strategy (Part 2 of 2)

By Tim J. Smith, PhD December 4, 2002

We all know that a market-driven product strategy is required for success. But how should we craft one? Richard Leavitt, Sr. Director…

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