Featured Article
Picture this: the U.S. just rolled out a fresh batch of tariffs, and businesses are scrambling to figure out what it means for their bottom line. Sound familiar? Tariffs are nothing new, but their impact is always unpredictable. These new trade barriers, rooted in Optimal Tariff Theory, aim to give the U.S. an economic edge by squeezing foreign suppliers. In theory, this sounds great. In practice? Well, it’s a high-stakes gamble where…
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Customers demand value. Customers want to be sure that when they buy a product or service they can use it and, in…
Read MoreYear in Review Last year was at best a mediocre business environment. Using the consumer confidence index, business spending indices, and stock…
Read MoreThe Deming Constant Improvement Cycle for business management can be simplified to measure, analyze, plan, and do. Sales and marketing, like other…
Read MoreWe all know that a market-driven product strategy is required for success. But how should we craft one? Richard Leavitt, Sr. Director…
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