Featured Article

Adobe Pricing Spineometer: 4 of 5 Vertebrae

By Tim J. Smith, PhD July 26, 2024

Adobe, a visual creativity software-as-a-service company, had a positive Q2 2024. Revenue rose 10 % to $5.3 billion and earnings before interest and taxes rose 16 % to $1.9 billion over the same period last year. A review of Adobe’s 13 June 2024 earnings call and associated financial reports provided insight regarding the importance of pricing on performance. Price did come up across various discussions during the earnings call and pricing, discounting,…

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In This Issue

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Looking Outside

By Tim J. Smith, PhD July 19, 2002

A danger in all firms is myopia. Companies can focus too long on creating excellence using internal data while the competitive landscape…

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Channel Conflict of Interest

By Tim J. Smith, PhD July 17, 2002

Getting new ideas to market proves a challenge for any enterprise. Determining the correct target, value proposition, and story to tell customers…

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e-Business Roundtable: Wireless Panel Overview

By Tim J. Smith, PhD July 16, 2002

At the Realities of Wireless in Customer Relationship Management event, hosted by the e-Business Roundtable of the University of Chicago GSB, experts…

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Repositioning Technology: Scott Davis of SmartSynch

By Tim J. Smith, PhD July 11, 2002

A difficulty of fundamental research is that scientists rarely know exactly how a discovery will be manifested in the marketplace, that is,…

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